Reach Vietnam's 73 million internet users with AI-powered campaigns that comply with the Personal Data Protection Law and build trust in a market where 73% of companies have adopted AI.
Vietnam's digital economy reached USD 36 billion in 2024 and is projected to hit USD 39 billion by end of 2025, with e-commerce and digital advertising driving much of this growth. By 2025, 73% of Vietnamese companies had adopted AI, with marketing and creative sectors benefiting from AI content generation and campaign optimisation. The Personal Data Protection Law effective 2026 introduces strict consent requirements for customer data, directly impacting targeted advertising and marketing automation. Vietnamese consumers are highly mobile-first, and only 15-20% of the broader workforce has business-level English, making Vietnamese-language content generation essential. Local competitors include Zalo AI (VNG Corporation) with strong NLP capabilities and Coc Coc, the Vietnamese search engine with integrated AI.
LOCAL CONTEXT
Vietnam is one of the fastest-growing digital economies in ASEAN, with a young, tech-savvy workforce and a thriving startup ecosystem. The Digital Vietnam 2030 vision and vocational training subsidies are creating strong tailwinds for AI adoption across industries.
$2.8 billion AI market by 2030
THE CHALLENGE
“Data protection compliance costs”
“Vietnamese-language localisation needs”
Our team has trained executives at globally-recognized brands
OUTCOMES
FUNDING & SUBSIDIES
Government-funded programme targeting one million people trained in digital skills by 2025
Covers eight priority sectors including healthcare, education, finance-banking, agriculture, transportation, energy, natural resources, and manufacturing. AI training programmes that align with digital transformation objectives may qualify for government support.
Official SourceScholarship-based; individual and institutional applications accepted
Google partnership providing 20,000+ digital skills scholarships across 83 institutions, plus USD 2.2 million USAID funding for digital inclusion and workforce development.
Official Source10% CIT for 15 years; 2-4 year full exemption + 4-9 year 50% reduction
Preferential Corporate Income Tax rate of 10% for up to 15 years for high-tech projects including AI and software (vs. standard 20%). Tax holidays of 2-4 years full exemption followed by 4-9 years at 50% reduction.
Official SourceREGULATORY LANDSCAPE
Vietnam's AI Law (Law 134/2025), effective March 2026, establishes a risk-based classification system requiring mandatory pre-market conformity assessments for high-risk AI and human oversight for all AI decisions. The Personal Data Protection Law (effective January 2026) introduces revenue-based penalties up to 5% for data transfer violations, replacing Decree 13/2023's framework. The Cybersecurity Law (Decree 53/2022) requires 24-month local data storage for Vietnamese user data. Organisations should monitor the development of subsidiary implementing regulations as enforcement mechanisms are being established.
CHALLENGES IN VIETNAM
The Personal Data Protection Law effective 2026 introduces new compliance requirements that affect how organisations collect, process, and store data used in AI systems. Budget planning must account for these compliance costs.
Training materials and AI tools require Vietnamese-language support. Only 15-20% of the workforce has business-level English, making localisation essential for practical adoption.
OUR PROCESS
We audit your creative workflows—ideation processes, research methods, concepting timelines—to identify opportunities where AI can enhance creativity without replacing human judgment.
We tailor the programme to your agency's creative focus (branding, campaigns, content) and Southeast Asia markets, ensuring all examples reflect your creative challenges and cultural contexts.
Your team learns through creative labs: AI-assisted brainstorming, generative mood boards, trend analysis, concept development, and cultural adaptation using tools like Claude, Midjourney, and trend platforms.
We co-create 3-5 pilot AI projects—e.g., AI-powered pitch decks, automated trend reports, or localised campaign variants—ready for immediate use in client work.
Post-programme support includes weekly creative reviews, AI ideation coaching, and access to updated creative AI resources as you integrate AI into your creative process.
IS THIS RIGHT FOR YOU?
Creative agencies and design studios
Creative directors looking to upskill teams
Agencies struggling with ideation speed or quality
Teams losing pitches due to lack of AI capabilities
Agencies serving diverse Southeast Asia markets
Solo creatives or very small teams (<3 people)
Agencies looking for fully automated creative production
Teams not ready to experiment with new creative processes
See yourself above? Let's talk about AI Creative Strategy & Ideation in Vietnam.
Let's TalkCOMMON QUESTIONS
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WHY PERTAMA PARTNERS
While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.
Vietnamese-language delivery is essential: only 15-20% of the workforce has business-level English proficiency. All training materials, exercises, and documentation must be provided in Vietnamese with bilingual facilitators available. Vietnamese corporate training culture traditionally favours lecture-based, instructor-led methods; however, AI training benefits from hands-on labs and practical demonstrations. We recommend a blended approach: structured presentations followed by guided hands-on practice with Vietnamese-language AI tools. Delivery should focus on practical application to Vietnamese business contexts, with case studies drawn from local industry examples where possible. Delivery is recommended in Ho Chi Minh City or Hanoi, where 90% of Vietnam's tech talent and business headquarters are concentrated.
Let's discuss how ai creative strategy & ideation can help your organization in Vietnam.
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