The expert who sells is the expert who delivers.

I lead every engagement personally until the Partner network scales. No bait-and-switch, no junior consultants—just principal-led expertise from start to finish.

Executive leadership in Southeast Asia

LEADERSHIP

Meet the founder.


Michael Lansdowne Hauge

Michael Lansdowne Hauge

Managing Director

Managing Director of Pertama Partners, an AI advisory and training firm helping organizations across Southeast Asia adopt and implement artificial intelligence. HRDF-certified trainer who has delivered custom engagements for a Big Four accounting firm, a leading global management consulting firm, and the world's largest ERP software company. Previously founded LearningLeaders, which grew to become China's largest debating and public speaking enrichment education provider.

“Forward-deployed. Principal-led. AI-native.”

Connect on LinkedIn

PROFESSIONAL BACKGROUND

A career built on practical expertise.


EXPERIENCE

Pertama Partners (2025-Present): Founded AI advisory and training firm helping organizations across Southeast Asia build internal AI capabilities through readiness assessments, executive and team training, pilot implementations, and enterprise AI transformation programs. Malaysia HRDF-certified trainer.

LearningLeaders (2014-Present): Founded China's largest debating and public speaking enrichment education provider. Students won multiple international championships including the World Championships, USA Nationals, European Championships, and nine China National Championships. Served as judge at WIDPSC annually (2014-2023) and Chairman of WIDPSC 2024 in Kuala Lumpur.

AAC Technologies (HK: 2018): Reported to Chief Strategy Officer and led analysis of acquisition and partnership opportunities in the mobile technology sector at this publicly traded global leader in mobile acoustic components.

Crimson Investment: Private equity firm focused on middle-market leveraged buyouts, growth capital, and cross-border investments.

Investing & Board Roles: Active angel investor with 100+ Seed-Series C investments through Pertama Capital and Pertama Ventures. Board of Directors at Snake River Ranch (Jackson Hole, WY). Member of Entrepreneurs' Organization (EO) Malaysia and Shanghai chapters. Founded Days of Service, a nonprofit promoting charitable volunteerism among SMBs.

EDUCATION

Dartmouth College: Economics and Asian Studies (graduated in 3 years)

Fudan University: Chinese Government Scholarship recipient

AREAS OF EXPERTISE

Skills that drive results.


AI Strategy & Implementation
Executive & Team Training
Enterprise AI Transformation
Angel Investing
Cross-Cultural Leadership
Public Speaking & Debate

TRACK RECORD

The proof is in the numbers.


94

Net Promoter Score

167

Leaders Trained

5

Office Locations

100%

Content Relevance

98%

Actionable Skills

OUR PHILOSOPHY

Why principal-led matters.


No Bait-and-Switch

The consultant who presents in the sales meeting is the same one who leads your engagement. Every time.

Senior Expertise

You get direct access to years of experience, not someone learning on your project.

Accountability

One person owns your success from start to finish. No finger-pointing between teams.

Speed

Senior practitioners make decisions faster. No waiting for approval chains or knowledge transfer between team members.

Principal-led consulting assessment in the field

Learn more about how we work

Ready to work differently?

For Organizations

Tell me your challenge. I'll show you how I can help.

Talk to Us
For Partners

Senior practitioners who want to leverage AI, not manage juniors.

Join as Partner