Senior Partners.
AI leverage.
No junior pyramid.

Pertama Partners leadership and advisory

Pertama Partners is an AI consulting firm built on a simple premise: senior talent, AI infrastructure, and no junior pyramid. We serve enterprises across Southeast Asia.

The consulting industry sells you a partner and delivers you an analyst.

Pertama Partners does the opposite.

THE PROBLEM

Most consulting firms have an economic problem they do not want you to see.

The traditional consulting model depends on leverage. A partner sells. Juniors deliver. The firm bills you for 10 analysts at hundreds of dollars an hour while the partner who understood your problem moves on to the next sale.

This model was designed to maximize firm revenue. Not your outcomes.

AI has changed what is possible. A senior practitioner with the right AI infrastructure can now produce the analytical output of an entire junior team—research, benchmarking, drafting, data analysis, evaluation, quality assurance. All of it can be augmented.

The question is whether firms will use that leverage to lower their costs. Or to fundamentally improve what you get.

Senior Partners. AI leverage. No junior pyramid.

The partner who sells is the partner who delivers.

No bait-and-switch. No knowledge transfer tax. One person accountable from start to finish.

5x output per senior hour.

AI handles research, benchmarking, drafting, and analysis. Your partner spends time on judgment, not grunt work.

Weeks, not months.

Without a junior pyramid, there is no coordination overhead, no approval chains, no waiting for onboarding.

Artifacts you can use.

Working systems, live dashboards, operational playbooks. Not 200-slide decks.

LEADERSHIP

Meet the team behind Pertama Partners.

PROVEN RESULTS

The proof is in the numbers.

500+

Executives Trained

96

Average NPS Score

95%

Satisfaction Rate

20+

Enterprise Clients

FOCUS

Southeast Asia. Enterprises ready to move.

Typical Engagements

  • AI readiness audits (2 weeks)
  • Strategy development—which AI initiatives to fund or kill
  • Pilot programs (6-8 weeks)
  • Enterprise transformation programs
  • Governance frameworks and policy design

Who I Serve

Mid-market to enterprise organizations (50-500 employees) across Singapore, Malaysia, Indonesia, and broader ASEAN markets.

I work best with organizations that are ready to act—not those still deciding whether AI matters. If you know you need to move but aren't sure how, that's where I can help.

INTEGRITY

Independence is not optional.

I disclose conflicts before I start. I do not take referral fees from vendors I recommend. Your IP stays yours. My engagement letters spell this out.

Ready to work differently?

For Organizations

Tell me your challenge. I'll show you how I can help.

Talk to Us
For Partners

Senior practitioners who want to leverage AI, not manage juniors.

Join as Partner