Won't AI make our creative work generic or unoriginal?

Only if you use it wrong. AI is a creative partner, not a replacement. The training teaches you to use AI for inspiration, exploration, and acceleration—not final outputs. Most creative teams find AI actually increases originality because it helps them explore more directions faster. You'll learn to combine AI-generated ideas with human creativity, cultural insight, and brand expertise to create work that's both innovative and authentic.

How do we maintain our creative reputation while using AI?

The best creative work has always combined tools (Photoshop, InDesign, etc.) with human vision. AI is just another tool. Many leading agencies now showcase their AI capabilities as a competitive advantage—it signals innovation and efficiency. The training includes guidance on client communication, portfolio positioning, and ethical AI use to help you leverage AI transparently and confidently.

What kind of creative improvements can we expect from this training?

Most teams generate 3-5x more concepts in ideation sessions after training. Mood board and research time typically drops by 50-70%. Pitch win rates often improve by 15-25% because AI-enhanced pitches feel more thorough and innovative. The real value is freeing your senior creatives to focus on strategic thinking rather than production grunt work.

Do our creatives need technical skills to use these AI tools?

No. The programme focuses on creative-friendly AI tools that require no coding—Claude, ChatGPT, Midjourney, and design platforms. If your team can use Photoshop or Figma, they can use these AI tools. We teach prompt engineering as a creative skill (like photography or typography), not a technical one.

How does this address Southeast Asia's diverse creative landscape?

All modules include Southeast Asia-specific content: cultural adaptation techniques, platform-specific creative (LINE, WeChat, TikTok), multi-language campaigns, and regional trend analysis. We teach you to use AI to localise creative faster and more effectively than manual processes, while maintaining cultural sensitivity and brand relevance.

Training Solutions

AMPLIFY-CREATIVE

Cohort-basedSubsidy eligible

AI Creative Strategy & Ideation

Your creative team will deploy AI-powered ideation and strategy tools, generating 3-5x more concepts while maintaining creative authenticity and winning more pitches.

Focused AI training for creative teams on AI-enhanced ideation, strategy development, and concept generation. Learn to use AI for creative brainstorming, mood boards, trend analysis, and campaign concepting while maintaining human creativity and brand authenticity.

Duration2-3 days

Investment$12,000 - $25,000 USD

Best forCreative directors, strategists, and design teams looking to enhance creative output, accelerate ideation, and deliver more innovative campaigns using AI

Start a Conversation Request Solution Brief

THE CHALLENGE

Sound familiar?

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Our creative team is stuck in a rut. We're recycling the same ideas across clients.

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Junior creatives struggle with ideation. They need more support and inspiration.

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We're spending too much time on research and mood boards, not enough on actual creative development.

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Clients expect fresh ideas fast. Our ideation process is too slow for modern pitching cycles.

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We're losing pitches to agencies that showcase AI-enhanced creative capabilities.

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Southeast Asia's diverse cultures require localised creative—AI could help us adapt concepts faster.

Trusted by enterprises across Southeast Asia

Financial Services

Healthcare

Education

Manufacturing

Professional Services

Government

OUTCOMES

What you'll achieve

Problems you'll solve

Accelerate creative brainstorming and concept generation using AI
Generate mood boards, visual references, and inspiration libraries automatically
Analyse trends and consumer insights to inform creative strategy
Develop campaign themes and messaging frameworks with AI assistance
Localise creative concepts for Southeast Asia markets efficiently
Scale creative output without sacrificing originality or brand authenticity

Value you'll gain

Creativity: Generate 3-5x more concepts in ideation sessions using AI
Speed: Reduce concept development time from weeks to days
Quality: Deliver more strategic, insight-driven creative with AI research tools
Win Rate: Improve pitch success by showcasing AI-enhanced creative processes
Talent Development: Upskill junior creatives with AI coaching and inspiration
Localisation: Adapt campaigns for Southeast Asia markets faster and more effectively

OUR PROCESS

How we deliver results

Step 1

Industry Assessment

We audit your creative workflows—ideation processes, research methods, concepting timelines—to identify opportunities where AI can enhance creativity without replacing human judgment.

Step 2

Curriculum Customisation

We tailor the programme to your agency's creative focus (branding, campaigns, content) and Southeast Asia markets, ensuring all examples reflect your creative challenges and cultural contexts.

Step 3

Hands-On Delivery

Your team learns through creative labs: AI-assisted brainstorming, generative mood boards, trend analysis, concept development, and cultural adaptation using tools like Claude, Midjourney, and trend platforms.

Step 4

Use Case Development

We co-create 3-5 pilot AI projects—e.g., AI-powered pitch decks, automated trend reports, or localised campaign variants—ready for immediate use in client work.

Step 5

Adoption Support

Post-programme support includes weekly creative reviews, AI ideation coaching, and access to updated creative AI resources as you integrate AI into your creative process.

What you'll receive

Customised AI training programme (2-3 days)
6 hands-on modules for creative ideation and strategy
3-5 pilot project designs ready for client work
Access to training recordings and materials
3 months of creative reviews and support
Creative AI playbook and prompt library
Certificate of completion

Best for

Creative directors, strategists, and design teams looking to enhance creative output, accelerate ideation, and deliver more innovative campaigns using AI

IS THIS RIGHT FOR YOU?

Finding the right fit

This is ideal for you if...

Creative agencies and design studios
Creative directors looking to upskill teams
Agencies struggling with ideation speed or quality
Teams losing pitches due to lack of AI capabilities
Agencies serving diverse Southeast Asia markets

Consider another option if...

Solo creatives or very small teams (<3 people)
Agencies looking for fully automated creative production
Teams not ready to experiment with new creative processes

See yourself in the list above?

Let's Talk

CURRICULUM

What you'll learn

1 day total

Understanding AI's role in creativity—LLMs for brainstorming, generative AI for visual inspiration, ML for trend analysis—and where human judgment remains essential.

What you'll be able to do

Explain AI capabilities and limitations for creative work
Identify where AI enhances vs. replaces human creativity
Assess AI readiness across ideation, research, and production
Understand ethical considerations for AI in creative processes
Navigate Southeast Asia creative and cultural contexts