Accelerate Thailand's National AI Strategy targets with citizen services & digital government — leveraging BOI incentives and DEPA's OTOD initiative targeting 15,600 businesses by 2026.
Thailand's AI market is forecast to reach USD 1.16-1.84 billion in 2025-2026, growing at 26-35% annually, yet enterprise AI adoption stands at only 17-32% with 72% of businesses stuck on basic use cases. Thailand's National AI Strategy (2022-2027) targets elevating the country's AI Readiness Index to the top 50 globally, with a government commitment to upskill over 10 million Thais in AI by 2027. Government procurement follows the Government Procurement Act (B.E. 2560) with a 'two envelope' system, requiring technology transfer, training, and after-sales services in all proposals. A critical shortage of roughly 80,000 digital professionals constrains AI expansion, with 47% of businesses citing lack of digital skills as the main barrier and only 34% of employees having received digital skills training in the past year.
Unlike local providers such as iApp Technology (focused on Thai-language AI products) or Data Wow (data labeling and ML development), Pertama delivers applied AI capability-building through structured training programmes with measurable business outcomes. While Accenture and Deloitte Thailand offer strategic advisory at premium price points, Pertama provides hands-on, practitioner-level training designed for mid-market organisations — with Southeast Asian delivery expertise across multiple ASEAN jurisdictions. The government-backed THAI Academy and Oracle-DEPA programmes offer foundational AI literacy, but lack the industry-specific, applied focus that Pertama's sector-tailored programmes deliver. Pertama bridges the gap between generic AI awareness and practical business transformation.
Market Size
$3.5 billion AI market by 2030
“PDPA Compliance Uncertainty”
“National AI Strategy Implementation Gap”
“Government Procurement Complexity”
“Thai-Language and Cultural Training Gap”
“Underutilised Government Incentives”
Our team has trained executives at globally-recognized brands
YOUR PATH FORWARD
Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.
ASSESS · 2-3 days
Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.
Get your AI Maturity ScorecardChoose your path
TRAIN · 1 day minimum
Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.
Explore training programsDEPLOY · 2-3 days
Serve citizens faster with AI-powered case processing.
Get a custom proposal for ThailandSCALE · 1-6 months
Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.
Design your rolloutITERATE & ACCELERATE · Ongoing
AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.
Plan your next phaseLet's discuss how ai citizen services & digital government can help your organization in Thailand.