Indonesia skyline

Leading AI Transformation Partner in Indonesia

AI training and advisory for Indonesia's most ambitious organizations

Our team has trained executives at globally-recognized brands

SAPUnileverHoneywellCenter for Creative LeadershipEY

Indonesia is Southeast Asia's largest economy and most populous nation, experiencing rapid AI adoption across e-commerce, fintech, manufacturing, and agriculture. Pertama Partners delivers principal-led AI training and advisory to help Indonesian organizations build competitive advantage through AI capability.

Market Overview

The AI Landscape in Indonesia


Indonesia represents Southeast Asia's largest market with 270 million population driving digital transformation. E-commerce, fintech, and logistics sectors lead AI adoption. State-owned enterprises (BUMN) including bank BRI, Telkom Indonesia, and Pertamina are significant technology buyers with formal procurement processes. The 2022 Personal Data Protection Law (UU PDP) creates new compliance requirements for AI systems handling personal data. Jakarta remains the primary business hub, but Surabaya, Bandung, and Bali are emerging technology centres. Prakerja program provides skills training subsidies covering millions of Indonesian workers annually. Indonesia's National AI Strategy (Stranas KA) targets economic growth, workforce development, and ethical AI governance. The OJK (Financial Services Authority) regulates AI use in banking and insurance, requiring explainability and risk management frameworks. Training programs delivered in Bahasa Indonesia achieve significantly higher engagement and knowledge retention compared to English-only delivery.

Industries

Industries We Serve in Indonesia

Specialized AI expertise across key sectors

Financial Services
Financial Services

We help banks, insurers, and asset managers deploy AI responsibly while navigating MAS, BNM, and APRA regulatory requirements. From credit decisioning and fraud detection to compliance automation and wealth advisory, our methodology ensures governance standards are embedded throughout.

Healthcare
Healthcare

We help healthcare organizations deploy AI responsibly across clinical documentation, diagnostic support, operational optimization, and population health management—maintaining patient safety, regulatory compliance, and clinical governance while improving outcomes and reducing provider burnout.

Education
Education

We help universities, schools, and educational organizations integrate AI responsibly—from faculty development and curriculum redesign to administrative automation and student success analytics. Our approach balances pedagogical innovation with academic integrity across Southeast Asian educational institutions.

Family Business
Family Business

We help family businesses modernize operations and enable generational knowledge transfer through AI—without disrupting the values, relationships, and informal processes that built multi-generational success across Southeast Asian family enterprises.

Manufacturing
Manufacturing

We help manufacturers deploy AI for predictive maintenance, quality control, supply chain optimization, and energy management with measurable ROI. Our approach addresses IT/OT convergence challenges, shop floor workforce adoption, and legacy equipment integration.

Professional Services
Professional Services

We help law firms, accounting practices, and consultancies deploy AI for document review, research acceleration, and client delivery while managing professional liability. Our approach addresses governance, pricing models, and talent development challenges unique to professional services.

Indonesia Insights

Articles, guides, and research relevant to Indonesia

View All Insights

Microsoft Copilot Course Indonesia 2026

Article

Microsoft Copilot Course Indonesia 2026

A guide to Microsoft Copilot courses for Indonesian companies in 2026. Corporate training for M365 organisations in Jakarta and across Indonesia.

Read Article
13

ChatGPT Course Indonesia — Kartu Prakerja 2026

Article

ChatGPT Course Indonesia — Kartu Prakerja 2026

A guide to ChatGPT courses for Indonesian companies in 2026. Corporate workshops in Jakarta, Surabaya, and Bandung. Kartu Prakerja eligible options and in-house training programmes.

Read Article
11

Indonesia PDP Law (UU PDP): Data Protection for AI Systems

Article

Indonesia PDP Law (UU PDP): Data Protection for AI Systems

Indonesia's Personal Data Protection Law (UU PDP), fully effective since October 2024, is modeled on GDPR and applies to all AI systems processing personal data. With mandatory AI regulations expected in early 2026, companies must comply now.

Read Article
13

Best AI Courses for Companies in Indonesia (2026)

Article

Best AI Courses for Companies in Indonesia (2026)

A guide to the best AI courses for Indonesian companies in 2026 — from Kartu Prakerja eligible programmes to corporate workshops in Jakarta, Surabaya, and Bandung.

Read Article
17

AI Training for Indonesian Companies — Corporate Workshops & Programmes 2026

Article

AI Training for Indonesian Companies — Corporate Workshops & Programmes 2026

A comprehensive guide to AI training programmes for Indonesian companies, covering workshop formats, practical use cases and how to build internal AI capabilities across your organisation.

Read Article
10

AI Training for Indonesian Financial Services — Banking, Insurance & Fintech

Article

AI Training for Indonesian Financial Services — Banking, Insurance & Fintech

How Indonesian financial services companies can use AI training to improve operations, navigate OJK regulations and serve customers more effectively across banking, insurance and fintech.

Read Article
10

AI in Indonesia: Common Questions

The UU PDP (Undang-Undang Perlindungan Data Pribadi) is Indonesia's 2022 Personal Data Protection Law. It requires organizations to obtain consent for data processing, implement security measures, and appoint data protection officers for large-scale processing. AI systems that process personal data must comply with transparency and accountability requirements. Organizations have until October 2024 to achieve full compliance. Penalties include fines up to 2% of annual revenue.

While executive-level programs can be delivered in English, operational training for mid-level managers and technical staff achieves significantly higher engagement when delivered in Bahasa Indonesia. Pertama Partners provides bilingual training materials and facilitators fluent in both languages. Written materials, reference guides, and toolkits are provided in Bahasa Indonesia to ensure day-to-day adoption after the training program concludes.

BUMN organizations follow formal tender processes regulated by Presidential Regulation on government procurement. Procurement cycles typically run 4-6 months including evaluation, demonstration, and approval stages. Relationship building with senior leadership is essential before formal procurement begins. International providers need to establish local entities or partnerships. Pertama Partners maintains local presence and relationships with key BUMN decision-makers across banking, telecommunications, and energy sectors.

YOUR PATH FORWARD

From Readiness to Results

Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.

1

ASSESS · 2-3 days

AI Readiness Audit

Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.

Get your AI Maturity Scorecard

Choose your path

2A

TRAIN · 1 day minimum

Training Cohort

Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.

Explore training programs
2B

PROVE · 30 days

30-Day Pilot

Deploy a working AI solution on a real business problem and measure actual results. Low risk, high signal. The fastest way to build internal conviction.

Launch a pilot
or
3

SCALE · 1-6 months

Implementation Engagement

Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.

Design your rollout
4

ITERATE & ACCELERATE · Ongoing

Reassess & Redeploy

AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.

Plan your next phase

Ready to Transform Your Business with AI?

Book a consultation to discuss how Pertama Partners can help your Indonesia-based business leverage AI effectively.