AI Product Description and Catalog Content Generation
Generate compelling product descriptions, SEO-optimized catalog copy, and size/fit guides at scale using AI. Built for retailers managing hundreds or thousands of SKUs across Shopee, Lazada, and owned e-commerce channels.
Transformation
Before & After AI
What this workflow looks like before and after transformation
Before
Product descriptions written manually by a small team, often inconsistent in tone and missing key SEO keywords. New product launches delayed by copywriting bottlenecks. Marketplace listings on Shopee and Lazada lack localized detail, resulting in poor search visibility and lower conversion rates.
After
AI generates first-draft product descriptions in seconds, with consistent brand voice and embedded SEO keywords. Marketplace listings are localized for SE Asian shoppers. Size and fit guides reduce return rates. The team reviews and publishes instead of writing from scratch, cutting content turnaround by 80%.
Implementation
Step-by-Step Guide
Follow these steps to implement this AI workflow
Audit Existing Product Content and Gaps
2-3 daysReview current product descriptions across your website, Shopee, and Lazada stores. Identify SKUs with missing, thin, or inconsistent descriptions. Map out your brand voice guidelines, target keywords, and competitive positioning for each product category.
Build Product Description Templates by Category
3-4 daysCreate structured prompt templates for each product category (apparel, electronics, home goods, etc.). Define the required sections: headline, key features, benefits, specifications, and marketplace-specific fields. Include brand voice examples and SEO keyword lists.
Generate Size, Fit, and Buying Guides
3-4 daysUse AI to create size charts, fit guides, and buying comparison content for categories where returns are high. Tailor sizing references to SE Asian body measurements and local preferences. Add these as supplementary content on product pages and marketplace listings.
Scale Catalog Content Across Marketplaces
1 weekEstablish a repeatable workflow for generating, reviewing, and publishing product content across all channels. Set up quality checkpoints, A/B testing for high-traffic listings, and a refresh schedule to keep descriptions current with seasonal trends and new inventory.
Get the detailed version - 2x more context, variable explanations, and follow-up prompts
Tools Required
Expected Outcomes
Reduce product description turnaround from days to hours, covering 80% of new SKUs with AI-generated first drafts
Improve marketplace search visibility with SEO-optimized, keyword-rich listing content across Shopee and Lazada
Decrease sizing-related returns by 15-25% through comprehensive, localized size and fit guides
Solutions
Related Pertama Partners Solutions
Services that can help you implement this workflow
Common Questions
Not if you provide clear brand voice guidelines and specific product details in your prompts. AI generates a strong first draft that your team refines for authenticity. Most retailers find that 70-80% of the AI output needs only minor edits. The key is investing time upfront in template design and example descriptions that capture your brand personality.
Start with your primary language (English or Bahasa) and use AI to generate translations, then have native speakers review for local nuance. Avoid direct translation of idioms or culturally specific references. For Shopee Malaysia vs. Shopee Indonesia, product naming conventions and measurement preferences differ, so maintain separate templates per market.
AI can follow marketplace guidelines if you include the rules in your prompt (e.g., no price mentions in descriptions, no competitor references, required fields). Build a compliance checklist into your review process. Both Shopee and Lazada have content policies that change periodically, so update your prompt templates when platform rules change.
Ready to Implement This Workflow?
Our team can help you go from guide to production — with hands-on implementation support.