Modernise Thai manufacturing with AI — leveraging BOI corporate tax exemptions of up to 13 years and the EEC Digital Infrastructure Development Plan.
Thailand's AI market is forecast to reach USD 1.16-1.84 billion in 2025-2026, growing at 26-35% annually, yet enterprise AI adoption stands at only 17-32% with 72% of businesses stuck on basic use cases. The EEC Digital Infrastructure Development Plan (2024-2027) aims to transform Thailand's Eastern Economic Corridor into ASEAN's Digital Hub, with digital sector investments already attracting THB 612.8 billion across 119 projects. BOI investment promotion grants corporate income tax exemptions of up to 13 years for AI and digital technology activities, with refreshed measures announced in January 2026. A critical shortage of roughly 80,000 digital professionals constrains AI expansion, with 47% of businesses citing lack of digital skills as the main barrier and only 34% of employees having received digital skills training in the past year.
LOCAL CONTEXT
Thailand's 4.0 initiative is driving the country's transition from a manufacturing-based to an innovation-driven economy. Government incentives through BOI and the Skills Development Fund are accelerating AI adoption, particularly in manufacturing, tourism, and financial services.
$3.5 billion AI market by 2030
THE CHALLENGE
“PDPA Compliance Uncertainty”
“EEC Digital Transformation Pressure”
Our team has trained executives at globally-recognized brands
OUTCOMES
FUNDING & SUBSIDIES
Up to THB 200,000 per SME; mini grants up to THB 100,000
SMEs adopting AI tools and training qualify for d-transform grants supporting digital capability building.
Official Source200% deduction on qualifying digital expenses up to THB 300,000 (effective June 2025 - December 2027)
Qualifying AI training and digital services expenses can be claimed at 200% for tax purposes, effectively halving the net cost.
Official SourceREGULATORY LANDSCAPE
Thailand's PDPA (B.E. 2562), fully enforced since June 2022, governs all personal data processing with civil fines up to THB 5 million per violation and criminal penalties including imprisonment. In 2025, the PDPC levied THB 21.5 million in fines, extending enforcement to data processors. The draft AI Law (2025) introduces 'Prohibited-risk' (social scoring, subliminal manipulation) and 'High-risk' categories with strict governance duties, targeted for formalization in 2026.
CHALLENGES IN THAILAND
Thailand's PDPA enforcement has escalated rapidly, with THB 21.5 million in fines across five cases in 2025 alone — now extending to data processors, not just controllers. Many organisations lack clarity on how AI systems handle personal data under these evolving requirements.
The EEC Digital Infrastructure Development Plan (2024-2027) is attracting massive digital investment (THB 612.8 billion across 119 projects), raising competitive pressure for Thai manufacturers to adopt AI or risk being left behind.
OUR PROCESS
We learn about your organization, current AI maturity, and specific objectives to customize the program.
We tailor content, examples, and exercises to your industry and use cases.
Interactive, hands-on sessions with real-world applications and immediate practice.
Post-program support, resources, and optional coaching to ensure lasting adoption.
IS THIS RIGHT FOR YOU?
Operations teams in manufacturing, logistics, or services
COOs wanting to drive efficiency gains across operations
Organizations with rich operational data not being leveraged
Companies facing competitive pressure to optimize operations
Organizations without structured operational data
Teams needing operations consulting (not AI training)
Very small operations without repeatable processes
See yourself above? Let's talk about AI for Operations Teams in Thailand.
Let's TalkCOMMON QUESTIONS
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WHY PERTAMA PARTNERS
Unlike local providers such as iApp Technology (focused on Thai-language AI products) or Data Wow (data labeling and ML development), Pertama delivers applied AI capability-building through structured training programmes with measurable business outcomes. While Accenture and Deloitte Thailand offer strategic advisory at premium price points, Pertama provides hands-on, practitioner-level training designed for mid-market organisations — with Southeast Asian delivery expertise across multiple ASEAN jurisdictions. The government-backed THAI Academy and Oracle-DEPA programmes offer foundational AI literacy, but lack the industry-specific, applied focus that Pertama's sector-tailored programmes deliver. Pertama bridges the gap between generic AI awareness and practical business transformation.
Training is delivered using a hybrid English-Thai approach: core AI concepts and frameworks in English for international context, with Thai-language debriefing, discussion, and hands-on exercises for deep learning and emotional connection. Workshop design incorporates high-energy, interactive elements, games, and team competition to match Thai learner preferences — avoiding passive lecture formats that cause disengagement. Content respects Thai hierarchical management norms (kreng jai) with consensus-building exercises and indirect feedback mechanisms rather than confrontational case studies. Flexible delivery modes include on-site instructor-led training (ILT), live virtual (VILT), and blended formats. Bangkok-based delivery standard; regional delivery available.
Let's discuss how ai for operations teams can help your organization in Thailand.
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