Can participants use Kartu Prakerja to fund this training?

Eligible Indonesian citizens aged 18+ can apply for Kartu Prakerja, which provides IDR 4.2 million in training benefits plus an IDR 700,000 completion incentive. This is a one-time lifetime benefit. We help participants navigate the application process.

How does this differ from the Digital Talent Scholarship programme?

DTS focuses on technical skills across eight academies. Our programmes complement DTS by building applied AI capabilities, governance awareness, and strategic thinking. Many DTS graduates benefit from our programmes as a next step from technical skills to business application.

Is the training delivered in Bahasa Indonesia?

Yes. All participant materials, exercises, and support documentation are available in Bahasa Indonesia. Facilitators deliver in Bahasa with English technical terms explained in context, following the blended approach preferred by Indonesian corporate learners.

What kind of decisions does the lab focus on?

We cover AI investment decisions, build-vs-buy evaluations, vendor selection, resource allocation, and risk assessment. Each decision scenario uses real market data and industry benchmarks.

Can we use our actual pending decisions as case material?

Yes — that's the most effective approach. If you share context on 2-3 pending AI decisions beforehand, we can design scenarios around them so participants practice with real stakes.

AI Strategy for Executives in Indonesia

AI Landscape in Indonesia

Indonesia's AI market is growing rapidly, with 47% year-on-year adoption growth and 5.9 million businesses newly adopting AI in 2024. However, 57% of businesses cite lack of skilled personnel as the top barrier. Government programmes including Kartu Prakerja (IDR 4.2 million per participant, 18.9 million cumulative beneficiaries), Digital Talent Scholarship (60,000 scholarships in 2025), and elevAIte Indonesia (targeting 1 million AI-skilled individuals) demonstrate strong public investment in AI literacy. The 200% super tax deduction for vocational training further incentivises corporate investment. Training must be delivered in Bahasa Indonesia for domestic audiences, with blended learning as the dominant format.

Key Challenges in Indonesia

57% Skills Gap as Top Barrier — 57% of Indonesian businesses cite lack of skilled personnel as the top barrier to AI adoption, despite 92% of knowledge workers already using generative AI. The gap is between informal AI use and structured, governed AI capability.
Subsidised Training Pathway Complexity — Multiple government programmes (Kartu Prakerja, DTS, elevAIte Indonesia) offer AI training subsidies, but navigating eligibility and application processes is complex. Businesses need guidance to maximise available funding.
Bahasa Indonesia Delivery Requirement — Effective AI training for Indonesian domestic teams must be delivered in Bahasa Indonesia. Most global AI training content is English-first, creating a gap that locally-adapted programmes must fill.

Why Pertama Partners in Indonesia

Pertama delivers foundational AI training contextualised for Indonesian business culture, regulatory requirements, and available subsidies. Unlike global programmes, we train in Bahasa Indonesia with Indonesian case studies and help participants navigate Prakerja, DTS, and tax deduction pathways.

All training materials and facilitation delivered in Bahasa Indonesia. Presidential Regulation No. 63/2019 mandates Bahasa in business agreements, so all contracts and documentation comply. Delivery accommodates Indonesian hierarchical business culture with musyawarah (consensus) decision-making approaches. Blended learning format combining in-person workshops (preferred by 65% of Indonesian companies) with digital delivery for nationwide reach. Content contextualised for Indonesian market conditions and regulatory environment.

Market Size

$5.8 billion AI market by 2030

YOUR PATH FORWARD

From Readiness to Results

Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.

ASSESS · 2-3 days

AI Readiness Audit

Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.

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TRAIN · 1 day minimum

Training Cohort

Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.

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DEPLOY · 1-2 days