Ensure data quality for Indonesian AI systems as UU PDP mandates accurate personal data handling with penalties up to 2% of annual revenue.
Indonesia's AI governance landscape is rapidly evolving. UU PDP (Law No. 27 of 2022) imposes fines up to 2% of annual revenue and criminal penalties of up to 6 years imprisonment. The implementing regulation is still being drafted and the PDP Agency is targeted to launch in 2026. KOMDIGI's Circular Letter No. 9/2023 establishes ethical AI principles including transparency, accountability, and human oversight. OJK published Banking AI Governance guidelines in April 2025 requiring human-in-the-loop approaches for high-risk applications. Yet only 24% of Indonesian businesses report having clear AI governance processes, and 55% cite cybersecurity as a barrier, creating urgent demand for structured governance training.
LOCAL CONTEXT
As Southeast Asia's largest economy, Indonesia represents enormous potential for AI-driven transformation. The Making Indonesia 4.0 programme and Kartu Prakerja digital training subsidies signal strong government commitment to upskilling the workforce for the digital economy.
$5.8 billion AI market by 2030
THE CHALLENGE
“Regulatory Convergence Creating Complexity”
“PDP Agency Launch in 2026”
“Board-Level Governance Gap”
Our team has trained executives at globally-recognized brands
FUNDING & SUBSIDIES
IDR 4.2 million per participant (course subsidy + IDR 700,000 completion incentive)
Individual team members can apply for training subsidies covering AI skills development
Official Source200% of total vocational training expenses deductible from corporate income tax
Companies can claim double tax deduction for qualifying AI training costs in digital economy and eligible sectors
Official SourceREGULATORY LANDSCAPE
UU PDP (Law No. 27/2022) imposes up to 2% annual revenue fines, IDR 5 billion fines, and 6 years imprisonment. The PDP Agency targets 2026 launch. KOMDIGI's Circular Letter No. 9/2023 establishes ethical AI principles. OJK's Banking AI Governance mandates AI Committees and audit trails. GR 71/2019 requires data localisation by March 2026.
CHALLENGES IN INDONESIA
Indonesian businesses must simultaneously navigate UU PDP, GR 71/2019, KOMDIGI's AI ethics circular, and sector-specific regulations like OJK's banking AI governance. Only 24% report having clear AI governance processes.
The dedicated Personal Data Protection Agency is targeted to be operational by 2026, bringing enforcement capabilities that currently don't exist. Businesses must build governance frameworks before enforcement begins.
IBM research shows only 24% of Indonesian businesses have clear AI governance processes. OJK now requires internal AI Committees for banks, setting a precedent that may extend to other regulated sectors.
IS THIS RIGHT FOR YOU?
Organizations preparing data for AI initiatives
Data teams needing quality improvement frameworks
Companies with AI projects failing due to data issues
Leaders accountable for data-driven decisions
Organizations without data infrastructure
Teams seeking AI tool training
Companies needing data architecture redesign
See yourself above? Let's talk about AI Data Quality & Cleanliness in Indonesia.
Let's TalkCOMMON QUESTIONS
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WHY PERTAMA PARTNERS
Pertama provides the only AI governance training that synthesises all Indonesian regulatory requirements (UU PDP, GR 71/2019, KOMDIGI circular, OJK banking guidelines) into a unified framework. We prepare organisations for PDP Agency enforcement before it begins, not after.
All training materials and facilitation delivered in Bahasa Indonesia. Presidential Regulation No. 63/2019 mandates Bahasa in business agreements, so all contracts and documentation comply. Delivery accommodates Indonesian hierarchical business culture with musyawarah (consensus) decision-making approaches. Blended learning format combining in-person workshops (preferred by 65% of Indonesian companies) with digital delivery for nationwide reach. Content synthesises multiple Indonesian regulatory requirements (UU PDP, GR 71/2019, KOMDIGI circular, OJK guidelines) into a unified governance approach. Suitable for board-level and operational audiences.
Let's discuss how ai data quality & cleanliness can help your organization in Indonesia.
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