How does Vietnam's new AI Law (Law 134/2025) affect this solution?

Vietnam's AI Law, effective March 2026, introduces a risk-based classification system (high, medium, low risk). High-risk AI systems require mandatory pre-market conformity assessments and human oversight. We help you assess which classification applies to your use case and prepare the necessary governance documentation before enforcement begins.

What are the data protection requirements we need to comply with in Vietnam?

Vietnam's Personal Data Protection Law (effective January 2026) requires explicit prior consent for data processing, 72-hour breach notification to the Ministry of Public Security, and impact assessments for cross-border data transfers. The Cybersecurity Law also requires 24-month local data storage for Vietnamese user data. Our implementation includes compliance checkpoints for all these requirements.

Can this training be delivered in Vietnamese?

Yes. Given that only 15-20% of Vietnam's workforce has business-level English, we deliver all training with Vietnamese-language materials and bilingual facilitators. Hands-on exercises use Vietnamese-language examples and locally relevant case studies.

Does this replace our design team?

No — it amplifies them. Designers learn to use AI for rapid prototyping, mood boards, and asset generation, freeing time for strategic creative work. Non-designers learn to create on-brand visuals for everyday needs without bottlenecking the design team.

Which creative AI tools are covered?

We cover Midjourney, DALL-E, Adobe Firefly, Canva AI, and video tools like Runway. The curriculum is updated quarterly as the tool landscape evolves rapidly.

AI for Creative Work in Vietnam

AI Landscape in Vietnam

Vietnam's digital economy reached USD 36 billion in 2024 and is projected to hit USD 39 billion by end of 2025, with e-commerce and digital advertising driving much of this growth. By 2025, 73% of Vietnamese companies had adopted AI, with marketing and creative sectors benefiting from AI content generation and campaign optimisation. The Personal Data Protection Law effective 2026 introduces strict consent requirements for customer data, directly impacting targeted advertising and marketing automation. Vietnamese consumers are highly mobile-first, and only 15-20% of the broader workforce has business-level English, making Vietnamese-language content generation essential. Local competitors include Zalo AI (VNG Corporation) with strong NLP capabilities and Coc Coc, the Vietnamese search engine with integrated AI.

Key Challenges in Vietnam

Data protection compliance costs — The Personal Data Protection Law effective 2026 introduces new compliance requirements that affect how organisations collect, process, and store data used in AI systems. Budget planning must account for these compliance costs.
Vietnamese-language localisation needs — Training materials and AI tools require Vietnamese-language support. Only 15-20% of the workforce has business-level English, making localisation essential for practical adoption.

Why Pertama Partners in Vietnam

While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.

Vietnamese-language delivery is essential: only 15-20% of the workforce has business-level English proficiency. All training materials, exercises, and documentation must be provided in Vietnamese with bilingual facilitators available. Vietnamese corporate training culture traditionally favours lecture-based, instructor-led methods; however, AI training benefits from hands-on labs and practical demonstrations. We recommend a blended approach: structured presentations followed by guided hands-on practice with Vietnamese-language AI tools. Delivery should focus on practical application to Vietnamese business contexts, with case studies drawn from local industry examples where possible. Delivery is recommended in Ho Chi Minh City or Hanoi, where 90% of Vietnam's tech talent and business headquarters are concentrated.

Market Size

$2.8 billion AI market by 2030

YOUR PATH FORWARD

From Readiness to Results

Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.

ASSESS · 2-3 days

AI Readiness Audit

Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.

Get your AI Maturity Scorecard

Choose your path

TRAIN · 1 day minimum

Training Cohort

Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.

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DEPLOY · 1-2 days