AI Literacy for Execution Teams in Thailand

All training modules incorporate PDPA compliance frameworks, covering consent management, data minimisation, and breach notification obligations. With THB 21.5 million in fines already levied in 2025 — including against data processors — we ensure your team understands both controller and processor obligations when deploying AI systems that handle personal data.

Thai businesses can access multiple incentives: DEPA grants up to THB 200,000 for digital transformation, a 200% tax deduction on qualifying digital expenses for SMEs (effective June 2025 through December 2027), BOI corporate income tax exemptions up to 13 years for AI investments, and the new Qualified Refundable Tax Credit at 30-50% for advanced skills development.

Leadership training focuses on strategic evaluation and decision-making, while this programme is designed for the teams who execute daily work. Your marketing, sales, operations, and customer service teams will learn hands-on skills for using AI tools in their specific roles, identifying automation opportunities, and implementing solutions that save time immediately.

Yes. We tailor the content to cover role-specific AI applications for each department represented in your training group. Marketing teams learn content and campaign tools, sales teams learn prospecting and outreach tools, operations teams learn process automation, and customer service teams learn response and ticket management tools, all in one cohesive programme.

Retention is built into our programme design. Every session includes hands-on exercises using your team's actual workflows, so participants leave with tools they have already applied to real tasks. We also provide take-home reference guides, follow-up check-ins, and a structured 30-day action plan that keeps momentum going after the training concludes. Teams that follow this approach consistently report sustained AI usage rates above 80 percent three months after the programme.

Generic AI awareness talks give employees a high-level overview but leave them without actionable skills. Our programme is built around hands-on exercises where participants use AI tools to solve challenges drawn directly from their own department workflows, whether that is marketing campaign creation, customer service response drafting, inventory analysis, or sales outreach personalisation. Each team member completes the programme with a personal AI action plan listing three to five specific tasks they will automate or augment in their first month back. This practical, role-specific approach produces measurably higher adoption rates than lecture-based formats because participants see immediate relevance to their daily responsibilities.