Optimise your F&B operations in one of Southeast Asia's fastest-growing digital economies, with AI that complies with Vietnam's data protection framework.
Vietnam's food and beverage sector is a major contributor to the economy, and the National Digital Transformation Program includes agriculture and related industries among its eight priority sectors. The digital economy reached USD 36 billion in 2024 and is growing at 17% year-on-year, driving consumer expectations for digital ordering and personalised dining experiences. With 73% of Vietnamese companies adopting AI but only 13.8% at scale, F&B operators have a clear window to gain competitive advantage through early AI implementation. The Personal Data Protection Law effective 2026 requires explicit consent for customer data processing, affecting loyalty programmes and personalisation strategies. Vietnamese corporate training traditionally favours instructor-led methods, so F&B AI training programmes should incorporate hands-on, practical demonstrations rather than purely theoretical content.
While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.
Market Size
$2.8 billion AI market by 2030
“Data protection compliance costs”
“Vietnamese-language localisation needs”
Our team has trained executives at globally-recognized brands
YOUR PATH FORWARD
Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.
ASSESS · 2-3 days
Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.
Get your AI Maturity ScorecardChoose your path
TRAIN · 1 day minimum
Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.
Explore training programsDEPLOY · 2-3 days
Reduce kitchen waste and maximise margins with AI operations.
Get a custom proposal for VietnamSCALE · 1-6 months
Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.
Design your rolloutITERATE & ACCELERATE · Ongoing
AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.
Plan your next phaseLet's discuss how ai kitchen operations & waste reduction can help your organization in Vietnam.