Navigate Vietnam's evolving regulatory landscape -- from Decree 13/2023 to the 2026 Personal Data Protection Law -- while deploying AI that strengthens compliance and customer trust.
Finance and banking represent 22% of Vietnam's AI solution provision, the second-largest sector after IT. The Personal Data Protection Law effective January 2026 introduces penalties of up to 5% of preceding-year revenue for cross-border transfer violations and up to 10x revenue from illegal data transactions, with a floor of VND 3 billion (approximately USD 120,000). The Cybersecurity Law (Decree 53/2022) requires foreign enterprises to store Vietnamese user data locally for 24 months minimum, directly affecting financial institutions with international operations. Vietnam's AI market is forecast to reach USD 932 million in 2025, with enterprise AI specifically projected at USD 1.83 billion by 2034 (31% CAGR). Financial institutions must balance aggressive AI adoption with compliance across Decree 13/2023, the new PDPL, the AI Law's risk classification system, and sector-specific banking regulations.
While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.
Market Size
$2.8 billion AI market by 2030
“Revenue-based PDPL penalties for financial data”
“Data localisation for banking operations”
“AI Law risk classification for financial AI”
“Competition from established local players”
Our team has trained executives at globally-recognized brands
YOUR PATH FORWARD
Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.
ASSESS · 2-3 days
Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.
Get your AI Maturity ScorecardChoose your path
TRAIN · 1 day minimum
Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.
Explore training programsDEPLOY · 3-4 days
Detect fraud in real-time and reduce false positives with AI.
Get a custom proposal for VietnamSCALE · 1-6 months
Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.
Design your rolloutITERATE & ACCELERATE · Ongoing
AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.
Plan your next phaseLet's discuss how ai fraud detection & risk management for financial services can help your organization in Vietnam.