Bridge the generational technology gap in Vietnamese family enterprises with AI modernisation that qualifies for CIT incentives and National Digital Transformation support.
Family enterprises form the backbone of Vietnam's private sector, and many face the dual challenge of digital transformation and generational leadership transitions. Vietnam's CIT incentives offer preferential rates of 10% for up to 15 years for high-tech projects, making AI modernisation financially attractive for established businesses. The National Digital Transformation Program targets digital economy growth to 30% of GDP by 2030, creating both competitive pressure and support infrastructure for family businesses. With 47,000 new enterprises implementing AI in 2024, family businesses that delay adoption risk falling behind digitally-native competitors. Vietnamese business culture emphasises relationships and hierarchy, so AI modernisation programmes must respect existing power structures while demonstrating tangible business value.
While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.
Market Size
$2.8 billion AI market by 2030
“Personal Data Protection Law compliance”
“AI Law risk classification preparation”
“Vietnamese-language training and tools”
“Scaling AI beyond the 13.8% benchmark”
Our team has trained executives at globally-recognized brands
YOUR PATH FORWARD
Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.
ASSESS · 2-3 days
Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.
Get your AI Maturity ScorecardChoose your path
TRAIN · 1 day minimum
Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.
Explore training programsDEPLOY · 2 days
Run more efficient boards and preserve institutional knowledge.
Get a custom proposal for VietnamSCALE · 1-6 months
Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.
Design your rolloutITERATE & ACCELERATE · Ongoing
AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.
Plan your next phaseLet's discuss how ai family business operations & governance can help your organization in Vietnam.