Align with NAIO's AI Technology Action Plan and the Cyber Security Act 2024 — practical AI training for Malaysia's public sector transformation.
Malaysia's public sector is a major driver of AI adoption. The National AI Office (NAIO), launched in December 2024, is preparing the AI Technology Action Plan 2026–2030 with a risk-based regulatory framework. The MyDIGITAL Blueprint targets 25.5% GDP contribution from the digital economy by 2025. Government-Linked Companies (GLCs) dominate key sectors and are undergoing transformation programmes. The Cyber Security Act 2024 requires NCII entities — including government agencies — to conduct annual cybersecurity risk assessments and biennial audits. This programme is structured to qualify for HRD Corp SBL-Khas claims, with training costs covered directly from employer levy contributions — no upfront payment required.
LOCAL CONTEXT
Malaysia is rapidly positioning itself as a regional AI hub through the Malaysia Digital initiative. Strong government incentives, including HRDF and MDEC grants, combined with a growing pool of digital talent, create fertile ground for AI transformation across industries.
$2.1 billion AI market by 2030
growing
THE CHALLENGE
“PDPA Amendment Compliance Gap”
“HRD Corp Funding Underutilisation”
“AI Talent Shortage Blocking Implementation”
“Cyber Security Act 2024 Compliance Burden”
Our team has trained executives at globally-recognized brands
OUTCOMES
FUNDING & SUBSIDIES
Up to RM1,000 per participant
Covers training costs for employees of registered employers (mandatory for 10+ staff). Direct provider payment — no upfront cost to employer.
Official SourceUp to MYR 5,000 per company
50% matching grant for digital service subscriptions adopted as part of this programme's implementation phase.
Official SourceVaries by partner institution
Part of RM1.5 billion public-private initiative supporting MSME business digitalisation through financial institutions and digital service providers.
Official SourceREGULATORY LANDSCAPE
The PDPA 2010 amendments (effective January–June 2025) are directly relevant: maximum fines increased to RM1 million, mandatory DPO appointments, 72-hour breach notification, expanded sensitive data definitions including biometrics, and new data portability rights. The Cyber Security Act 2024 requires NCII entities to conduct annual cybersecurity risk assessments, biennial audits, and notify authorities of incidents within 6 hours of discovery. MOSTI's National Guidelines on AI Governance and Ethics (AIGE) outline seven core principles for responsible AI deployment, and the National AI Office (NAIO) is developing the AI Technology Action Plan 2026–2030 as a risk-based regulatory framework.
CHALLENGES IN MALAYSIA
The 2024 PDPA amendments require mandatory DPO appointments, 72-hour breach notification, and expanded sensitive data definitions including biometrics — effective June 2025. Many Malaysian organisations lack the AI governance frameworks needed to ensure automated systems meet these heightened requirements, risking fines up to RM1 million.
Malaysian employers with 10+ staff pay a mandatory 1% levy to HRD Corp, yet many fail to fully claim these funds for AI training. The SBL-Khas scheme covers up to RM1,000 per participant with direct provider payment, but the 'apply before training' requirement and 5-10 day processing time catch unprepared organisations off-guard.
Malaysia has only 3,000 AI professionals against a projected demand of 30,000 by 2030. With 81% of employers struggling to hire AI talent and a 34% salary premium required for AI-skilled candidates, building internal capability through training is significantly more cost-effective than competing in the talent market.
The Cyber Security Act 2024 requires NCII entities to conduct annual cybersecurity risk assessments, biennial audits, and report incidents within 6 hours. AI systems that process sensitive data must be designed with these requirements embedded from the start — retrofitting compliance is far more expensive.
OUR PROCESS
Audit current donor database, fundraising systems, and data quality. Map donor segments, giving patterns, and engagement history.
Set up AI-powered CRM enhancements, predictive analytics tools, and campaign automation platforms. Configure for non-profit fundraising use cases.
2-day intensive programme for fundraising team covering donor intelligence, campaign optimization, and relationship management using AI.
Apply AI tools to design upcoming fundraising campaigns with data-driven targeting, personalization, and timing optimization.
30-60 day support to track campaign performance, refine AI models, and optimize donor engagement strategies based on results.
IS THIS RIGHT FOR YOU?
Non-profits with 500+ donors and dedicated fundraising staff
Organizations seeking to improve donor retention and reduce acquisition costs
Fundraising teams managing complex multi-channel campaigns
Non-profits transitioning from grant-heavy to diversified individual giving
Organizations with major donor programs seeking to scale cultivation efforts
Grassroots organizations with <100 donors (insufficient data for AI)
Non-profits with no dedicated fundraising staff
Organizations exclusively funded by government grants or single sources
See yourself above? Let's talk about AI Donor Management & Fundraising Optimisation in Malaysia.
Let's TalkCOMMON QUESTIONS
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WHY PERTAMA PARTNERS
Pertama has direct experience advising ASEAN government entities and GLCs on AI adoption within the constraints of public procurement frameworks, NAIO guidelines, and Cyber Security Act compliance. Local providers often lack the governance and change management expertise required for public sector AI transformation.
Training is delivered in English as the primary working language, with Bahasa Malaysia terminology integrated where relevant. Facilitators are comfortable with the code-switching between English, Bahasa Malaysia, and Mandarin that is common in Malaysian professional settings. For government and GLC engagements, training can be delivered in Bahasa Malaysia with English technical terminology. All materials reference Malaysian regulations, funding mechanisms, and market examples. On-premise delivery is available for organisations with strict information security requirements. Programme structure is designed to meet HRD Corp's 'apply before training' process requirements, with adequate lead time built into scheduling.
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