VietnamTraining

AI Content Production & Campaign Optimisation in Vietnam

Leverage Vietnam's CIT incentives for high-tech manufacturing and the National AI Strategy to modernise your production operations with compliant AI.

Duration2-3 days
LocationVietnam
Get Started in Vietnam

AI Landscape in Vietnam

Vietnam offers preferential Corporate Income Tax (CIT) rates of 10% for up to 15 years for high-tech manufacturing projects including AI, compared to the standard 20% rate, plus tax holidays of 2-4 years full exemption. The National AI Strategy (Decision 127/QD-TTg) specifically targets manufacturing as a priority sector, aiming to position Vietnam among the top 4 in ASEAN for AI by 2030. The Investment Support Fund (Decree 182/2024) provides additional cash grants for qualifying investments in high-tech industries including AI and R&D. With approximately 530,000 software developers and growing AI startup investment reaching USD 130 million in Q1 2025 alone, Vietnam has the technical workforce to support manufacturing AI adoption. However, the new AI Law (Law 134/2025) will require conformity assessments for high-risk AI systems used in production, making early governance preparation essential.

Key Challenges in Vietnam

  • Conformity assessments for production AIThe AI Law requires mandatory pre-market conformity assessments for high-risk AI systems. AI controlling production lines, quality inspection, or safety-critical processes will likely require formal certification before deployment.
  • CIT incentive documentation requirementsClaiming the preferential 10% CIT rate for 15 years requires documented evidence of high-tech investment. Manufacturing firms must structure AI implementations to qualify as high-tech projects under current tax law criteria.
  • Workforce skills gap in manufacturing AIOnly 30% of Vietnamese graduates have practical technical skills. Manufacturing AI implementations require significant workforce upskilling, ideally in Vietnamese, to bridge the gap between AI capability and operator competency.
  • Data localisation for smart factory systemsThe Cybersecurity Law's 24-month data localisation requirement affects manufacturing firms using international IoT platforms and cloud-based production monitoring systems.

Why Pertama Partners in Vietnam

While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.

Vietnamese-language delivery is essential: only 15-20% of the workforce has business-level English proficiency. All training materials, exercises, and documentation must be provided in Vietnamese with bilingual facilitators available. Vietnamese corporate training culture traditionally favours lecture-based, instructor-led methods; however, AI training benefits from hands-on labs and practical demonstrations. We recommend a blended approach: structured presentations followed by guided hands-on practice with Vietnamese-language AI tools. Factory floor demonstrations should use Vietnamese-language interfaces and reference local manufacturing standards. Training schedules should accommodate shift patterns common in Vietnamese manufacturing operations. Delivery is recommended in Ho Chi Minh City or Hanoi, where 90% of Vietnam's tech talent and business headquarters are concentrated.

Market Size

$2.8 billion AI market by 2030

Sound familiar?

Conformity assessments for production AI

CIT incentive documentation requirements

Workforce skills gap in manufacturing AI

Data localisation for smart factory systems

Our team has trained executives at globally-recognized brands

SAPUnileverHoneywellCenter for Creative LeadershipEY

What you'll achieve

Problems you'll solve

  • Scale content production 3-5x using AI copywriting and image generation
  • Accelerate A/B testing with AI-powered multivariate testing
  • Optimise campaigns in real-time using predictive analytics
  • Localise content for Southeast Asia markets automatically
  • Generate high-converting ad variations at scale
  • Predict campaign performance before launch

Value you'll gain

  • Productivity: Increase content output by 3-5x while maintaining quality
  • Performance: Improve ROAS by 15-30% through AI-driven optimisation
  • Speed: Reduce content production time from days to hours
  • Localisation: Deliver culturally relevant content across Southeast Asia markets
  • Testing: Run 5-10x more tests with AI-powered multivariate frameworks
  • Profitability: Reduce production costs by 40-60% through automation

YOUR PATH FORWARD

From Readiness to Results

Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.

1

ASSESS · 2-3 days

AI Readiness Audit

Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.

Get your AI Maturity Scorecard

Choose your path

2A

TRAIN · 1 day minimum

Training Cohort

Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.

Explore training programs
2B

DEPLOY · 2-3 days

AI Content Production & Campaign Optimisation

Produce 3-5x more content while improving campaign performance.

Get a custom proposal for Vietnam
or
3

SCALE · 1-6 months

Implementation Engagement

Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.

Design your rollout
4

ITERATE & ACCELERATE · Ongoing

Reassess & Redeploy

AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.

Plan your next phase

Frequently asked

Sources & References

  1. Vietnam's National Assembly passed Law No. 134/2025/QH15 on Artificial Intelligence on 10 December 2...Baker McKenzie (2026)
  2. Vietnam's Personal Data Protection Law (effective 1 January 2026) replaces Decree 13 and introduces ...Hogan Lovells (2025)
  3. Vietnam's Cybersecurity Law (Law No. 24/2018/QH14) and implementing Decree 53/2022/ND-CP (effective ...U.S. International Trade Administration (2022)
  4. Vietnam's National Strategy on AI (Decision 127/QD-TTg, January 2021) aims to position Vietnam among...OECD AI Policy Observatory (2021)
  5. Vietnam's Law on Digital Technology Industry (Law No. 71/2025/QH15), adopted 14 June 2025 with effec...Regulations.AI (2025)
  6. In June 2024, Vietnam's Ministry of Science and Technology issued Principles on Research and Develop...LNT & Partners (2024)
  7. Vietnam's digital economy reached approximately USD 36 billion in 2024 (over 18% of GDP) and is proj...VietnamPlus (Vietnam News Agency) (2024)
  8. Vietnam's AI market is forecast to reach USD 932 million in 2025 and surge to USD 6.91 billion by 20...IMARC Group (2025)
  9. By 2025, 73% of Vietnamese companies had adopted AI in some form, though only 13.8% had deployed AI ...B-Company Japan (citing Vietnamese government data) (2025)
  10. Decision 749/QD-TTg (June 2020) approved Vietnam's National Digital Transformation Program to 2025 w...Vietnam Law Magazine (2020)
  11. Vietnam's National Innovation Center launched the Digital Talent Development Program with Google, pr...USAID Vietnam (2024)
  12. Vietnam established an Investment Support Fund under Decree 182/2024 offering cash grants and subsid...Deloitte Southeast Asia (2025)
  13. Vietnam offers preferential Corporate Income Tax (CIT) rate of 10% for up to 15 years for high-tech ...PwC Tax Summaries (2025)
  14. Vietnam has approximately 530,000 software developers and over 1.5 million IT sector workers broadly...JT1 Vietnam (2025)
  15. FPT Corporation is Vietnam's largest IT services company with USD 2.47 billion revenue in 2024 and U...TNGlobal / B-Company Japan (2025)
  16. Vietnamese corporate training traditionally favors lecture-based, instructor-led methods. While in-p...JT1 Vietnam / Joshua Ewan James Corporate Training (2024)

Ready to get started in Vietnam?

Let's discuss how ai content production & campaign optimisation can help your organization in Vietnam.