Leverage Vietnam's CIT incentives for high-tech manufacturing and the National AI Strategy to modernise your production operations with compliant AI.
Vietnam offers preferential Corporate Income Tax (CIT) rates of 10% for up to 15 years for high-tech manufacturing projects including AI, compared to the standard 20% rate, plus tax holidays of 2-4 years full exemption. The National AI Strategy (Decision 127/QD-TTg) specifically targets manufacturing as a priority sector, aiming to position Vietnam among the top 4 in ASEAN for AI by 2030. The Investment Support Fund (Decree 182/2024) provides additional cash grants for qualifying investments in high-tech industries including AI and R&D. With approximately 530,000 software developers and growing AI startup investment reaching USD 130 million in Q1 2025 alone, Vietnam has the technical workforce to support manufacturing AI adoption. However, the new AI Law (Law 134/2025) will require conformity assessments for high-risk AI systems used in production, making early governance preparation essential.
LOCAL CONTEXT
Vietnam is one of the fastest-growing digital economies in ASEAN, with a young, tech-savvy workforce and a thriving startup ecosystem. The Digital Vietnam 2030 vision and vocational training subsidies are creating strong tailwinds for AI adoption across industries.
$2.8 billion AI market by 2030
THE CHALLENGE
“Conformity assessments for production AI”
“CIT incentive documentation requirements”
“Workforce skills gap in manufacturing AI”
“Data localisation for smart factory systems”
Our team has trained executives at globally-recognized brands
OUTCOMES
FUNDING & SUBSIDIES
Government-funded programme targeting one million people trained in digital skills by 2025
Covers eight priority sectors including healthcare, education, finance-banking, agriculture, transportation, energy, natural resources, and manufacturing. AI training programmes that align with digital transformation objectives may qualify for government support.
Official SourceScholarship-based; individual and institutional applications accepted
Google partnership providing 20,000+ digital skills scholarships across 83 institutions, plus USD 2.2 million USAID funding for digital inclusion and workforce development.
Official SourceCash grants for qualifying investments; first applications accepted until July 2025
Cash grants and subsidies for businesses investing in high-tech industries including AI, semiconductors, and R&D. Includes human resource development support.
Official Source10% CIT for 15 years; 2-4 year full exemption + 4-9 year 50% reduction
Preferential Corporate Income Tax rate of 10% for up to 15 years for high-tech projects including AI and software (vs. standard 20%). Tax holidays of 2-4 years full exemption followed by 4-9 years at 50% reduction.
Official SourceREGULATORY LANDSCAPE
Vietnam's AI Law (Law 134/2025), effective March 2026, establishes a risk-based classification system requiring mandatory pre-market conformity assessments for high-risk AI and human oversight for all AI decisions. The Personal Data Protection Law (effective January 2026) introduces revenue-based penalties up to 5% for data transfer violations, replacing Decree 13/2023's framework. The Cybersecurity Law (Decree 53/2022) requires 24-month local data storage for Vietnamese user data. Production AI controlling safety-critical processes may require high-risk conformity assessments. Data from IoT sensors and production monitoring systems falls under the Cybersecurity Law's localisation requirements.
CHALLENGES IN VIETNAM
The AI Law requires mandatory pre-market conformity assessments for high-risk AI systems. AI controlling production lines, quality inspection, or safety-critical processes will likely require formal certification before deployment.
Claiming the preferential 10% CIT rate for 15 years requires documented evidence of high-tech investment. Manufacturing firms must structure AI implementations to qualify as high-tech projects under current tax law criteria.
Only 30% of Vietnamese graduates have practical technical skills. Manufacturing AI implementations require significant workforce upskilling, ideally in Vietnamese, to bridge the gap between AI capability and operator competency.
The Cybersecurity Law's 24-month data localisation requirement affects manufacturing firms using international IoT platforms and cloud-based production monitoring systems.
OUR PROCESS
We audit your content production workflows and campaign management processes to identify bottlenecks and high-impact AI opportunities for automation and optimisation.
We tailor the programme to your platforms (Meta, Google, TikTok, Shopee, etc.), content types (ads, social, blogs), and Southeast Asia markets, ensuring all examples reflect your actual workflows.
Your team learns through practical labs: AI copywriting, image generation, campaign testing frameworks, performance prediction models, and real-time optimisation dashboards.
We co-create 3-5 pilot AI projects—e.g., automated social calendars, AI-powered ad testing, or predictive ROAS models—ready for immediate deployment in your campaigns.
Post-programme support includes weekly office hours, campaign reviews, and access to updated content and optimisation resources as you integrate AI into daily workflows.
IS THIS RIGHT FOR YOU?
Performance marketing teams managing paid campaigns
Content marketing teams producing high volumes of content
Social media managers handling multiple platforms and markets
Marketing teams in Southeast Asia with diverse audience segments
Teams spending >60% of time on content production vs. strategy
Solo marketers or very small teams (<3 people)
Teams looking for fully outsourced AI implementation
Organisations not ready to invest in post-training pilots
See yourself above? Let's talk about AI Content Production & Campaign Optimisation in Vietnam.
Let's TalkCOMMON QUESTIONS
MORE TRAINING
WHY PERTAMA PARTNERS
While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.
Vietnamese-language delivery is essential: only 15-20% of the workforce has business-level English proficiency. All training materials, exercises, and documentation must be provided in Vietnamese with bilingual facilitators available. Vietnamese corporate training culture traditionally favours lecture-based, instructor-led methods; however, AI training benefits from hands-on labs and practical demonstrations. We recommend a blended approach: structured presentations followed by guided hands-on practice with Vietnamese-language AI tools. Factory floor demonstrations should use Vietnamese-language interfaces and reference local manufacturing standards. Training schedules should accommodate shift patterns common in Vietnamese manufacturing operations. Delivery is recommended in Ho Chi Minh City or Hanoi, where 90% of Vietnam's tech talent and business headquarters are concentrated.
Let's discuss how ai content production & campaign optimisation can help your organization in Vietnam.
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