Build AI capabilities aligned with Vietnam's National AI Strategy, which targets top-4 ASEAN and top-50 global AI positioning by 2030, with training adapted for Vietnamese teams.
Vietnam's National AI Strategy (Decision 127/QD-TTg) aims to position Vietnam among the top 4 in ASEAN and top 50 globally in AI by 2030, assigning responsibilities to 15 ministries. The AI market is forecast to surge from USD 932 million in 2025 to USD 6.91 billion by 2031 (39% CAGR), creating enormous demand for AI-skilled professionals. By 2025, 73% of Vietnamese companies had adopted AI in some form, but only 13.8% had deployed at scale, indicating massive potential for structured training programmes. The NIC Digital Talent Development Program has provided over 20,000 digital skills scholarships, and the government targets training one million people in digital skills. Vietnamese corporate training traditionally favours lecture-based, instructor-led methods, and most enterprise programmes require Vietnamese-language localisation given that only 15-20% of the workforce has business-level English.
LOCAL CONTEXT
Vietnam is one of the fastest-growing digital economies in ASEAN, with a young, tech-savvy workforce and a thriving startup ecosystem. The Digital Vietnam 2030 vision and vocational training subsidies are creating strong tailwinds for AI adoption across industries.
$2.8 billion AI market by 2030
THE CHALLENGE
“Data protection compliance costs”
“Vietnamese-language localisation needs”
Our team has trained executives at globally-recognized brands
OUTCOMES
FUNDING & SUBSIDIES
Government-funded programme targeting one million people trained in digital skills by 2025
Covers eight priority sectors including healthcare, education, finance-banking, agriculture, transportation, energy, natural resources, and manufacturing. AI training programmes that align with digital transformation objectives may qualify for government support.
Official SourceScholarship-based; individual and institutional applications accepted
Google partnership providing 20,000+ digital skills scholarships across 83 institutions, plus USD 2.2 million USAID funding for digital inclusion and workforce development.
Official Source10% CIT for 15 years; 2-4 year full exemption + 4-9 year 50% reduction
Preferential Corporate Income Tax rate of 10% for up to 15 years for high-tech projects including AI and software (vs. standard 20%). Tax holidays of 2-4 years full exemption followed by 4-9 years at 50% reduction.
Official SourceREGULATORY LANDSCAPE
Vietnam's AI Law (Law 134/2025), effective March 2026, establishes a risk-based classification system requiring mandatory pre-market conformity assessments for high-risk AI and human oversight for all AI decisions. The Personal Data Protection Law (effective January 2026) introduces revenue-based penalties up to 5% for data transfer violations, replacing Decree 13/2023's framework. The Cybersecurity Law (Decree 53/2022) requires 24-month local data storage for Vietnamese user data. Organisations should monitor the development of subsidiary implementing regulations as enforcement mechanisms are being established.
CHALLENGES IN VIETNAM
The Personal Data Protection Law effective 2026 introduces new compliance requirements that affect how organisations collect, process, and store data used in AI systems. Budget planning must account for these compliance costs.
Training materials and AI tools require Vietnamese-language support. Only 15-20% of the workforce has business-level English, making localisation essential for practical adoption.
OUR PROCESS
Map current client data sources (booking, treatment notes, feedback, purchases), consultation workflows, and follow-up processes. Identify personalisation gaps and highest-value opportunities.
Adapt training to spa service types, client demographics (tourists vs. locals, wellness vs. relaxation focus), and technology stack. Include real client profiles and treatment histories.
2-3 day programme covering AI client profiling, treatment personalisation, product recommendations, journey mapping, automated follow-ups, and preference learning. Practice on real spa data.
Teams build 2-3 pilot projects: treatment recommendation engine, therapist briefing dashboard, or personalised follow-up system. Deploy to live clients under supervision.
30-day post-training support including AI model tuning, therapist feedback integration, follow-up content refinement, and client satisfaction measurement. Troubleshooting via Slack/WhatsApp.
IS THIS RIGHT FOR YOU?
Premium spas and wellness centres competing on personalised guest experiences
Therapist teams wanting to deepen client relationships without additional manual work
Spas with 100+ clients monthly where therapists can't remember individual preferences
Wellness businesses seeking to increase repeat visit rates and client lifetime value
Operations teams managing scattered client data across multiple systems
Budget spas competing primarily on price rather than personalised experience
Single-therapist operations with <30 clients/month where manual tracking is sufficient
Teams unable to commit to 2-3 day training programme and 30-day implementation period
See yourself above? Let's talk about AI Client Journey & Personalised Treatments in Vietnam.
Let's TalkCOMMON QUESTIONS
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WHY PERTAMA PARTNERS
While Vietnamese market leaders like FPT (USD 2.47 billion revenue, USD 7.7 billion market cap) and VinAI (top-20 global AI R&D) offer strong local capability, and global consultancies (McKinsey, BCG, Deloitte, KPMG, EY, Accenture) provide enterprise advisory, Pertama Partners occupies a distinctive position: we combine cross-ASEAN regulatory expertise spanning the AI Law, PDPL, and Cybersecurity Law with structured, practitioner-led training methodology validated across multiple Southeast Asian markets. Unlike large consultancies, we focus exclusively on practical AI capability building rather than theoretical advisory. Unlike local tech companies, we bring regulatory knowledge across ASEAN jurisdictions, enabling Vietnamese enterprises expanding regionally to build consistent AI governance frameworks.
Vietnamese-language delivery is essential: only 15-20% of the workforce has business-level English proficiency. All training materials, exercises, and documentation must be provided in Vietnamese with bilingual facilitators available. Vietnamese corporate training culture traditionally favours lecture-based, instructor-led methods; however, AI training benefits from hands-on labs and practical demonstrations. We recommend a blended approach: structured presentations followed by guided hands-on practice with Vietnamese-language AI tools. Delivery should focus on practical application to Vietnamese business contexts, with case studies drawn from local industry examples where possible. Delivery is recommended in Ho Chi Minh City or Hanoi, where 90% of Vietnam's tech talent and business headquarters are concentrated.
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