IndonesiaImplementation

AI Strategy & Roadmapping in Indonesia

Develop AI strategy for Indonesian businesses navigating UU PDP, GR 71/2019, and OJK regulations in a market growing to USD 10.88B by 2030.

Duration4-6 weeks
LocationIndonesia
Get Started in Indonesia

AI Landscape in Indonesia

Indonesia's AI market is growing rapidly, with 47% year-on-year adoption growth and 5.9 million businesses newly adopting AI in 2024. However, 57% of businesses cite lack of skilled personnel as the top barrier. Government programmes including Kartu Prakerja (IDR 4.2 million per participant, 18.9 million cumulative beneficiaries), Digital Talent Scholarship (60,000 scholarships in 2025), and elevAIte Indonesia (targeting 1 million AI-skilled individuals) demonstrate strong public investment in AI literacy. The 200% super tax deduction for vocational training further incentivises corporate investment. Training must be delivered in Bahasa Indonesia for domestic audiences, with blended learning as the dominant format.

Key Challenges in Indonesia

  • 57% Skills Gap as Top Barrier57% of Indonesian businesses cite lack of skilled personnel as the top barrier to AI adoption, despite 92% of knowledge workers already using generative AI. The gap is between informal AI use and structured, governed AI capability.
  • Subsidised Training Pathway ComplexityMultiple government programmes (Kartu Prakerja, DTS, elevAIte Indonesia) offer AI training subsidies, but navigating eligibility and application processes is complex. Businesses need guidance to maximise available funding.
  • Bahasa Indonesia Delivery RequirementEffective AI training for Indonesian domestic teams must be delivered in Bahasa Indonesia. Most global AI training content is English-first, creating a gap that locally-adapted programmes must fill.

Why Pertama Partners in Indonesia

Pertama delivers foundational AI training contextualised for Indonesian business culture, regulatory requirements, and available subsidies. Unlike global programmes, we train in Bahasa Indonesia with Indonesian case studies and help participants navigate Prakerja, DTS, and tax deduction pathways.

All training materials and facilitation delivered in Bahasa Indonesia. Presidential Regulation No. 63/2019 mandates Bahasa in business agreements, so all contracts and documentation comply. Delivery accommodates Indonesian hierarchical business culture with musyawarah (consensus) decision-making approaches. Blended learning format combining in-person workshops (preferred by 65% of Indonesian companies) with digital delivery for nationwide reach. Content contextualised for Indonesian market conditions and regulatory environment.

Market Size

$5.8 billion AI market by 2030

Sound familiar?

57% Skills Gap as Top Barrier

Subsidised Training Pathway Complexity

Bahasa Indonesia Delivery Requirement

Our team has trained executives at globally-recognized brands

SAPUnileverHoneywellCenter for Creative LeadershipEY

What you'll achieve

Problems you'll solve

  • Prioritized AI roadmap aligned with business strategy
  • Clear investment thesis and ROI framework for AI initiatives
  • Enterprise architecture for AI that prevents fragmentation
  • Governance model that enables innovation while managing risk
  • Build vs buy analysis for key AI capabilities

Value you'll gain

  • Strategic clarity: AI vision aligned to business objectives
  • Investment confidence: Business cases for top initiatives
  • Competitive positioning: Clear AI differentiation strategy
  • Resource planning: Multi-year investment and talent roadmap

YOUR PATH FORWARD

From Readiness to Results

Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.

1

ASSESS · 2-3 days

AI Readiness Audit

Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.

Get your AI Maturity Scorecard

Choose your path

2A

TRAIN · 1 day minimum

Training Cohort

Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.

Explore training programs
2B

DEPLOY · 4-6 weeks

AI Strategy & Roadmapping

From scattered pilots to coherent strategy.

Get a custom proposal for Indonesia
or
3

SCALE · 1-6 months

Implementation Engagement

Roll out what works across the organization with governance, change management, and measurable ROI. We embed with your team so capability transfers, not just deliverables.

Design your rollout
4

ITERATE & ACCELERATE · Ongoing

Reassess & Redeploy

AI moves fast. Regular reassessment ensures you stay ahead, not behind. We help you iterate, optimize, and capture new opportunities as the technology landscape shifts.

Plan your next phase

Frequently asked

Sources & References

  1. AWS Research on AI Adoption in IndonesiaAWS / Amazon (2025)
  2. Kartu Prakerja Pre-Employment Card ProgramUN DESA / Prakerja.go.id (2024)
  3. Digital Talent Scholarship (DTS) 2025Komdigi (2025)
  4. elevAIte Indonesia: Microsoft & KOMDIGI AI Skills InitiativeMicrosoft Asia News Center (2025)
  5. Indonesia R&D Super Deduction and Vocational Training Tax IncentivesPwC Tax Summaries (2025)
  6. Bahasa Indonesia as Business LanguageASEAN Briefing (2025)
  7. Indonesia Corporate Training Delivery TrendsKen Research (2024)

Ready to get started in Indonesia?

Let's discuss how ai strategy & roadmapping can help your organization in Indonesia.