How does this programme address Thailand's PDPA requirements for AI systems?

All training modules incorporate PDPA compliance frameworks, covering consent management, data minimisation, and breach notification obligations. With THB 21.5 million in fines already levied in 2025 — including against data processors — we ensure your team understands both controller and processor obligations when deploying AI systems that handle personal data.

What government funding can offset the cost of this AI training?

Thai businesses can access multiple incentives: DEPA grants up to THB 200,000 for digital transformation, a 200% tax deduction on qualifying digital expenses for SMEs (effective June 2025 through December 2027), BOI corporate income tax exemptions up to 13 years for AI investments, and the new Qualified Refundable Tax Credit at 30-50% for advanced skills development.

How do you select the right use case for a pilot?

We evaluate candidates across four dimensions: business impact, data availability, technical feasibility, and organizational readiness. The best pilots balance meaningful impact with manageable complexity.

What's a realistic timeline for seeing pilot results?

Most pilots show measurable results within 8-12 weeks. We define success metrics upfront and track them weekly, so you have a clear picture of progress well before the pilot concludes.

What happens if the pilot fails?

We define 'minimum success criteria' upfront and monitor closely. If results trend negative, we diagnose early and either adjust the approach or recommend pivoting. Our final report is always honest about outcomes and next steps.

AI Pilot Implementation in Thailand

AI Landscape in Thailand

Thailand's AI market is forecast to reach USD 1.16-1.84 billion in 2025-2026, growing at 26-35% annually, yet enterprise AI adoption stands at only 17-32% with 72% of businesses stuck on basic use cases. Thailand's digital economy reached THB 5.6 trillion projected for 2026, growing at 4.2% year-on-year — twice the pace of national GDP growth — with software (7.8%), digital content (6.9%), and smart devices (5.5%) as the fastest-growing sectors. A critical shortage of roughly 80,000 digital professionals constrains AI expansion, with 47% of businesses citing lack of digital skills as the main barrier and only 34% of employees having received digital skills training in the past year.

Key Challenges in Thailand

PDPA Compliance Uncertainty — Thailand's PDPA enforcement has escalated rapidly, with THB 21.5 million in fines across five cases in 2025 alone — now extending to data processors, not just controllers. Many organisations lack clarity on how AI systems handle personal data under these evolving requirements.
AI Skills Shortage Blocking Adoption — Thailand faces a critical shortage of approximately 80,000 digital professionals. Only 29% of businesses feel prepared with their current workforce's AI skillset, and 47% cite lack of digital skills as the primary barrier to AI expansion.

Why Pertama Partners in Thailand

Unlike local providers such as iApp Technology (focused on Thai-language AI products) or Data Wow (data labeling and ML development), Pertama delivers applied AI capability-building through structured training programmes with measurable business outcomes. While Accenture and Deloitte Thailand offer strategic advisory at premium price points, Pertama provides hands-on, practitioner-level training designed for mid-market organisations — with Southeast Asian delivery expertise across multiple ASEAN jurisdictions. The government-backed THAI Academy and Oracle-DEPA programmes offer foundational AI literacy, but lack the industry-specific, applied focus that Pertama's sector-tailored programmes deliver. Pertama bridges the gap between generic AI awareness and practical business transformation.

Training is delivered using a hybrid English-Thai approach: core AI concepts and frameworks in English for international context, with Thai-language debriefing, discussion, and hands-on exercises for deep learning and emotional connection. Workshop design incorporates high-energy, interactive elements, games, and team competition to match Thai learner preferences — avoiding passive lecture formats that cause disengagement. Content respects Thai hierarchical management norms (kreng jai) with consensus-building exercises and indirect feedback mechanisms rather than confrontational case studies. Flexible delivery modes include on-site instructor-led training (ILT), live virtual (VILT), and blended formats. Bangkok-based delivery standard; regional delivery available.

Market Size

$3.5 billion AI market by 2030

YOUR PATH FORWARD

From Readiness to Results

Every AI transformation is different, but the journey follows a proven sequence. Start where you are. Scale when you're ready.

ASSESS · 2-3 days

AI Readiness Audit

Understand exactly where you stand and where the biggest opportunities are. We map your AI maturity across strategy, data, technology, and culture, then hand you a prioritized action plan.

Get your AI Maturity Scorecard

Choose your path

TRAIN · 1 day minimum

Training Cohort

Upskill your leadership and teams so AI adoption sticks. Hands-on programs tailored to your industry, with measurable proficiency gains.

Explore training programs

DEPLOY · 6-8 weeks