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AI for Growth (SMB Scaling)PlaybookPractitioner

How to Scale Your Business with AI: A Practical Playbook

November 1, 202510 min readMichael Lansdowne Hauge
For:CEOCOOOperations ManagerBusiness Owner

A comprehensive playbook for scaling AI across your growing business. Includes governance RACI, five scaling dimensions, implementation roadmap, and common challenges with solutions.

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Key Takeaways

  • 1.Identify scaling bottlenecks that AI can address
  • 2.Build AI infrastructure that grows with your business
  • 3.Prioritize AI investments based on scaling impact
  • 4.Maintain quality and culture while scaling with AI
  • 5.Create repeatable AI implementation processes

Hero image placeholder: Illustration showing business growth trajectory amplified by AI, multiple departments connected, scaling from individual to team to organization
Alt text suggestion: Visual representation of AI scaling across a growing business from quick wins to organization-wide implementation

Executive Summary

  • AI enables scaling without proportional headcount growth — the core opportunity for growing businesses
  • Start where volume is highest — AI impact multiplies with repetition
  • Build on quick win foundation — scaling AI without proven basics is risky
  • Governance matters more as you scale — what works for one person doesn't work for teams
  • Integration becomes critical — AI must work with your existing systems
  • Measure relentlessly — scaling amplifies both successes and failures
  • The goal is leverage, not replacement — AI lets your people do more, not fewer people
  • Timing matters — scale when ready, not before

RACI Matrix: AI Scaling Governance

ActivityCEO/OwnerOperations LeadAI ChampionTeam MembersIT Support
AI strategy and prioritiesACRIC
New tool evaluationIARCC
Budget approvalARCII
ImplementationIARRC
Training deliveryIARRI
Quality monitoringIARRC
Performance reportingIARCI
Issue escalationIARRC
Policy updatesARRIC

Legend: A = Accountable, R = Responsible, C = Consulted, I = Informed


The 5 Scaling Dimensions

Dimension 1: Scale Horizontally (More Use Cases)

Expand AI from proven use case to related use cases.

Dimension 2: Scale Vertically (More Depth)

Increase sophistication within existing use cases.

Dimension 3: Scale Across Users

Expand from power users to broader team.

Dimension 4: Scale Across Functions

Expand from one business function to others.

Dimension 5: Scale Through Integration

Connect AI tools to existing business systems.


Implementation Roadmap

Phase 1: Foundation (Month 1)

  • Audit current AI usage
  • Establish governance
  • Select first scaling dimension

Phase 2: First Scale (Months 2-3)

  • Implement first scaling initiative
  • Develop training materials
  • Establish measurement

Phase 3: Expansion (Months 4-6)

  • Add second and third scaling dimensions
  • Increase integration
  • Build internal expertise

Phase 4: Optimization (Months 7-12)

  • Optimize based on data
  • Add advanced capabilities
  • Evaluate strategic differentiation

Scaling Checklist

Pre-Scaling

  • Proven ROI from initial implementations
  • Governance structure established
  • Scaling dimensions prioritized
  • Budget approved

Implementation

  • First scaling dimension launched
  • Training delivered
  • Measurement in place
  • Quality controls established

Ongoing

  • Monthly scaling review
  • ROI tracking
  • Continuous optimization

Frequently Asked Questions


Next Steps

Scaling AI is where business value compounds. But it requires more structure than quick wins.

For help developing your AI scaling strategy:

Book an AI Readiness Audit — We help growing businesses scale AI systematically.


Related reading:

Frequently Asked Questions

Fast enough to capture value, slow enough to maintain quality. Most businesses can add one scaling dimension every 2-3 months.

Michael Lansdowne Hauge

Founder & Managing Partner

Founder & Managing Partner at Pertama Partners. Founder of Pertama Group.

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