Pertama vs EY: AI Consulting for Your Business
EY's AI transformation practice integrates with their global audit and advisory services. Pertama delivers practical AI for SMBs without the enterprise overhead. Here's the comparison.
Quick Comparison
AI Training & Advisory for SMB
Best For:
SMB needing hands-on AI training and implementation
Big 4 with AI transformation practice
Best For:
Enterprises wanting AI integrated with existing EY relationships
Detailed Feature Comparison
| Feature | Pertama Partners | EY |
|---|---|---|
| SMB Accessibility | Purpose-built for SMB | Enterprise engagement model |
| Audit/Tax Integration | Independent AI advisory | Seamless audit/tax/AI integration |
| Government Funding Support | Full support across SEA | Not a core focus |
| Hands-on Implementation | Build alongside your team | Advisory + managed services |
| AI Risk & Compliance | Practical governance guidance | Deep AI risk frameworks (EY.ai) |
| Transparent Pricing | Published tier-based pricing | Bundled enterprise quotes |
Who Each Firm Serves Best
- SMB across any industry
- Companies without existing Big 4 relationships
- Teams wanting practical AI implementation
- Businesses seeking government-funded training
- Enterprise with existing EY audit/tax relationships
- Regulated industries needing AI compliance
- Companies wanting AI integrated with financial advisory
- Organizations needing EY.ai platform capabilities
Service Comparison
EY bundles AI with their broader advisory services. Pertama focuses purely on practical AI for SMBs.
| Service | Pertama | EY |
|---|---|---|
| AI Strategy | ||
| AI Training Programs | Limited | |
| Government Funding Support | ||
| Hands-on AI Building | ||
| AI Risk & Ethics Frameworks | Basic | |
| Audit/Tax Integration | ||
| EY.ai Platform |
Pricing Approach
Transparent, tier-based pricing
Three tiers for SMB budgets with government subsidy support.
- Clear pricing upfront
- Government subsidies (up to 90%)
- No audit relationship required
- Flexible engagement models
Enterprise bundled rates
AI consulting often bundled with audit/advisory relationships. Premium Big 4 pricing.
- Bundled with existing EY services
- AI risk and compliance integration
- EY.ai proprietary platform
- Global delivery capabilities
When to Choose Pertama
- You're an SMB without an existing EY relationship
- Your AI budget is under $200K
- You want standalone AI consulting without audit bundling
- You need government funding support for AI training
- You prefer transparent, unbundled pricing
When to Choose EY
- You already use EY for audit/tax and want to add AI
- You need AI compliance frameworks for regulated industries
- You want EY.ai platform capabilities
- You need AI integrated with financial transformation
- Your AI budget exceeds $200K for comprehensive advisory
Frequently Asked Questions
EY's AI services work best when bundled with their audit/tax/advisory relationships. This integration can be valuable for large enterprises but may create dependency. Pertama provides independent AI advice with no lock-in to any service ecosystem.
EY.ai is EY's AI platform that integrates their AI capabilities across consulting, audit, and advisory services. It's designed for enterprise-scale AI transformation. SMBs typically don't need this level of platform infrastructure.
Absolutely. Many companies separate their AI consulting from their audit/tax firm to avoid potential conflicts of interest and to get specialized SMB-focused AI expertise. This gives you the best of both worlds.