Competitor Comparison

Pertama vs Deloitte: AI Consulting Compared

Deloitte has one of the world's largest AI practices with billions invested in AI capabilities. But their enterprise-scale model isn't designed for SMBs. Here's an honest comparison.

Quick Comparison

Pertama Partners

AI Training & Advisory for SMB

Focus:Practical AI for growing businesses
Price Point:Mid-Market
Target Market:SMB (20-500 employees)
Geography:Southeast Asia + Hong Kong

Best For:

SMB needing hands-on AI training and implementation

Deloitte

Big 4 professional services with massive AI practice

Focus:Enterprise AI transformation and digital strategy
Price Point:Premium ($$$)
Target Market:Enterprise, Fortune 500
Geography:Global (700+ offices)

Best For:

Large enterprises needing comprehensive AI transformation

Detailed Feature Comparison

FeaturePertama PartnersDeloitte
SMB Accessibility
Designed for SMB budgets
Enterprise minimum engagement
AI Practice Scale
Focused SMB AI team
15,000+ AI practitioners globally
Government Funding Support
Full support (HRDF, SkillsFuture, CEF)
Not a focus area
Hands-on Implementation
Build alongside your team
Strategy + oversight model
Audit & Compliance Integration
Practical governance guidance
Integrated with audit/tax relationships
Transparent Pricing
Published tier-based pricing
Custom enterprise quotes only

Who Each Firm Serves Best

Pertama Partners
  • SMB with 20-500 employees
  • Companies with $10K-$200K AI budgets
  • First-time AI adopters needing hands-on help
  • Businesses wanting government subsidies for AI training
Deloitte
  • Fortune 500 and large enterprise
  • Companies with $200K+ consulting budgets
  • Organizations with existing Deloitte audit/tax relationships
  • Multi-country digital transformation programs
  • Heavily regulated industries needing compliance integration

Service Comparison

Deloitte offers comprehensive enterprise AI services. Pertama focuses on practical AI for SMBs.

ServicePertamaDeloitte
AI Strategy
AI Training ProgramsLimited
Government Funding Support
Hands-on AI Building
Global AI Delivery Centers
AI Audit & ComplianceBasic
Cross-service Integration (Tax/Audit)
Transparent Pricing

Pricing Approach

Pertama Partners

Transparent, tier-based pricing

Three tiers designed for SMB budgets with government subsidy support.

  • Start for under $20K
  • Government subsidies cover up to 90%
  • No minimum engagement size
  • Flexible engagement models
Deloitte

Enterprise consulting rates

Premium pricing reflecting global brand and comprehensive capabilities. Typical AI engagements start at $200K+.

  • Access to 15,000+ AI practitioners
  • Integration with existing audit/tax relationships
  • Global delivery center network
  • Enterprise-grade methodologies and IP

When to Choose Pertama

  • Your AI budget is under $200K
  • You need practical, hands-on implementation for your SMB
  • You want to leverage government subsidies for AI training
  • You don't have an existing Deloitte audit/tax relationship
  • You need a partner who speaks SMB, not enterprise jargon
  • You prefer transparent pricing over custom quotes

When to Choose Deloitte

  • You already have a Deloitte audit/tax relationship you want to extend
  • You need global AI delivery across 10+ countries
  • Your board requires a Big 4 brand for credibility
  • You need AI compliance integrated with your existing audit
  • Your AI budget exceeds $200K and you want comprehensive transformation

Frequently Asked Questions

Can Deloitte really do AI well?

Yes. Deloitte has invested billions in AI, has 15,000+ AI practitioners, and runs one of the largest AI practices globally. The question for SMBs isn't capability — it's accessibility. Deloitte's model is built for enterprise budgets and timelines.

Is Pertama a viable alternative to Deloitte for AI?

For SMBs, yes. Pertama delivers practical AI implementation at SMB price points with government funding expertise. For enterprise-scale transformation with compliance integration, Deloitte has broader capabilities.

What if I already use Deloitte for audit/tax?

If you already have a Deloitte relationship, extending to AI consulting can be convenient. However, for SMBs, Deloitte's AI practice may be overscaled for your needs. Consider Pertama for practical AI implementation and keep Deloitte for audit/tax.

Enterprise-Quality AI at SMB Prices

You don't need a Big 4 budget to start with AI. Book a free consultation to explore practical options.