50 Sales Prompts That Close Deals
This prompt library covers the entire sales cycle: from identifying prospects to closing deals and managing accounts. Each prompt is tested and optimised for B2B sales in Southeast Asia.
Prospecting (10 Prompts)
1. ICP Definition
Define the ideal customer profile for [our product/service]. Include: company size (employees, revenue), industry, geography, decision-maker roles, common pain points, buying triggers, and disqualifying factors. Focus on [Malaysia/Singapore] market.
2. Company Research
Research [Company Name] for a sales call. Provide: what they do, key products/services, recent news (past 6 months), likely challenges relevant to [our solution], and 3 personalised conversation starters. Keep it concise — bullet points only.
3. LinkedIn Connection Message
Write a LinkedIn connection request to [Title] at [Company Type] in [Location]. Reference a specific challenge their industry faces. Mention [our relevant solution] without being salesy. Maximum 300 characters.
4. Cold Email
Write a cold email to a [Title] at a [Company Type] in [Location]. Hook: [specific industry challenge]. Value proposition: [our key benefit]. Social proof: [brief reference]. CTA: [specific ask]. Maximum 150 words. Subject line: 5 options.
5. Discovery Call Questions
Generate 12 discovery call questions for a [prospect type] evaluating [our solution]. Organise by: current situation (3), challenges (3), impact of challenges (3), and desired future state (3). Include a question that reveals budget and timeline.
6-10. Additional Prospecting Prompts
- Referral request email
- Warm introduction script
- LinkedIn InMail for passive leads
- Industry event follow-up
- Re-engagement email for dormant leads
Proposals and Presentations (10 Prompts)
11. Proposal Structure
Create a proposal outline for [product/service] for [prospect company]. Include: executive summary, understanding of their challenges, our approach, deliverables, timeline, team, pricing structure, case study reference, and terms. Keep the exec summary under 200 words.
12. Executive Summary
Write the executive summary for a proposal to [Company] for [solution]. Key points: their challenge is [X], our solution delivers [Y], expected ROI is [Z], timeline is [T]. Maximum 150 words. Make the first sentence compelling.
13. ROI Calculation
Help me build an ROI narrative for [prospect]. Their current cost: [describe]. Our solution impact: [describe]. Calculate: annual savings, payback period, and 3-year ROI. Present as a simple table.
14. Case Study Summary
Adapt this case study for [prospect's industry]: [paste case study]. Highlight: the challenge (similar to prospect), the solution, and the measurable results. Maximum 200 words.
15-20. Additional Proposal Prompts
- Pricing justification narrative
- Competitive differentiation table
- Implementation timeline slide
- Team credentials summary
- Terms and conditions cover letter
Objection Handling (10 Prompts)
21. Price Objection
The prospect says: "Your price is too high." Draft a response that: acknowledges the concern, reframes the conversation around value/ROI, references the total cost of inaction, and offers to demonstrate the ROI calculation. Keep it conversational, not defensive.
22. Timing Objection
The prospect says: "We're interested but not ready to buy yet — maybe next quarter." Write a response that: respects their timeline, creates gentle urgency, offers a low-commitment next step, and secures a follow-up date.
23. Competitor Objection
The prospect says: "We're also looking at [Competitor]." Write a response that: acknowledges the competitor professionally, highlights 3 differentiators without badmouthing, and suggests evaluation criteria that favour our strengths.
24-30. Additional Objection Prompts
- "We can build this in-house"
- "I need to get buy-in from leadership"
- "We had a bad experience with a similar provider"
- "We don't have budget"
- "We're too busy right now"
- "Can you offer a discount?"
- "We need to see more references"
Follow-Up and Nurture (10 Prompts)
31. Post-Meeting Follow-Up
Write a follow-up email after a [discovery/demo/proposal] meeting with [prospect]. Key discussion points: [list 3-4]. Agreed next steps: [list]. Tone: professional, warm, and action-oriented.
32. Proposal Follow-Up (No Response)
It's been [X] days since I sent the proposal to [Company] and no response. Write a polite follow-up that: references the proposal, adds new value (a relevant insight or case study), and makes it easy to respond (specific yes/no question).
33. Value-Add Nurture Email
Write a nurture email for a prospect in the [awareness/consideration] stage. Share a relevant insight about [their industry challenge]. Include a link to [our content]. Do NOT make a sales pitch. Build credibility and trust.
34-40. Additional Follow-Up Prompts
- Check-in after no response (2nd follow-up)
- Breakup email (final follow-up)
- Re-engagement after 6 months
- Content sharing email
- Event invitation
- Holiday/seasonal check-in
- Congratulations on their company news
Account Management (10 Prompts)
41. QBR Preparation
Prepare a Quarterly Business Review agenda for [client]. Include: results achieved this quarter, ROI delivered, challenges and how we addressed them, upcoming priorities, and expansion opportunities. Format as a slide deck outline.
42. Upsell Conversation
I want to propose [additional product/service] to existing client [Company]. Draft a conversation opener that: references their current success with us, identifies a related challenge they likely face, and introduces the new solution as a natural extension.
43-50. Additional Account Prompts
- Renewal conversation preparation
- Client success story draft
- Escalation response
- Service recovery email
- Annual review preparation
- Referral request to happy client
- Champion development plan
- Contract negotiation talking points
Using This Library Effectively
- Before every call: Pull 2-3 relevant prompts
- Customise aggressively: Replace all [brackets] with real details
- A/B test: Try different versions and track what works
- Share wins: When a prompt-assisted email gets a reply, share with the team
- Iterate monthly: Update prompts based on what converts
Related Reading
- ChatGPT for Sales — ChatGPT skills for proposals, outreach, and pipeline management
- Prompt Engineering for Marketing — Prompting techniques for content creation and campaigns
- Prompt Patterns Guide — Core patterns for writing effective sales prompts
Frequently Asked Questions
The most-used sales prompts are: prospect research (before every call), cold email drafts, proposal executive summaries, objection handling responses, and post-meeting follow-ups. These are daily tasks where AI saves 30-60 minutes while improving quality and consistency.
AI can generate strong proposal drafts including structure, executive summaries, ROI narratives, and case study adaptations. However, salespeople must customise with client-specific details, verify pricing, and add genuine insights. The best proposals combine AI efficiency with human personalisation.
Store prompts in a shared platform (Notion, Google Docs, or your CRM knowledge base). Organise by sales stage: prospecting, qualification, proposal, negotiation, closing. Tag by industry and company size. Review and update monthly based on conversion data. Encourage team contributions.