Sales professionals in Malaysia and Singapore are using ChatGPT to accelerate every stage of the sales process — from identifying prospects to closing deals. The key advantage is speed: tasks that previously took hours can be completed in minutes.
Before any sales call, you need to understand the prospect's business. ChatGPT can synthesise information quickly.
Example prompt:
Research [Company Name]. Summarise: what they do, their key products/services, recent news, main competitors, and likely business challenges. I am selling AI training services to them.
Define and refine your target market with AI assistance.
Example prompt:
Help me define an ideal customer profile for a B2B company selling corporate AI training in Southeast Asia. Consider: company size, industry, decision-maker roles, budget indicators, and buying triggers. Focus on Malaysia and Singapore markets.
Craft personalised outreach messages that stand out.
Example prompt:
Write a LinkedIn connection request message (max 300 characters) to a CHRO at a Malaysian bank. I want to discuss AI training for their workforce. Be professional, specific to banking, and avoid sounding salesy.
ChatGPT can generate comprehensive proposal structures that you then customise.
Example prompt:
Create a proposal outline for a 2-day in-house AI training workshop for a Singapore financial services company with 200 employees. Include: executive summary, programme overview, learning outcomes, agenda, trainer profile section, pricing structure, and terms.
The executive summary is often the only part a CEO reads. Make it count.
Example prompt:
Write an executive summary for a proposal to train 50 employees at a Malaysian manufacturing company on AI. The key benefits are: 30% reduction in report writing time, improved quality assurance through AI-assisted inspections, and HRDF funding covers 100% of costs.
Tailor case studies to match each prospect's situation.
Example prompt:
Rewrite this case study to resonate with a logistics company in Singapore: [paste original case study]. Focus on supply chain and operations benefits. Keep it under 200 words.
Anticipate and prepare for common objections.
Example prompt:
List the top 10 objections I might hear when selling corporate AI training to HR leaders. For each objection, provide a 2-3 sentence response. Include objections about: cost, time, relevance, data privacy, and job displacement concerns.
During email negotiations, craft measured responses.
Example prompt:
A prospect said: "We already have a data science team, so we don't need AI training." Write a response that acknowledges their strength while explaining why non-technical teams also benefit from AI training. Keep it concise and respectful.
Turn meeting notes into professional follow-up emails.
Example prompt:
Write a follow-up email after a discovery call with a prospect. Key discussion points: they need AI training for 40 managers, budget is approved for Q2, main concern is data privacy. Next step: send a customised proposal by Friday. Tone: professional and warm.
Create multi-touch email sequences for leads not ready to buy.
Example prompt:
Write a 5-email nurture sequence for prospects who attended our AI training webinar but haven't booked a consultation. Space the emails over 4 weeks. Each email should provide value (tips, stats, case studies) while gently moving toward a consultation booking.
Keep your CRM updated with AI-assisted account notes.
Example prompt:
Summarise this client interaction in CRM-friendly format (max 150 words): [paste meeting notes]. Include: key stakeholders, current priorities, potential deal size, next steps, and follow-up date.
Practice sales conversations with AI as the prospect.
Example prompt:
Act as a sceptical CFO at a Malaysian bank. I will pitch you on AI training for your 500-person operations team. Challenge me on ROI, implementation time, and data security. Give realistic objections.
| Activity | Time Without AI | Time With AI | Improvement |
|---|---|---|---|
| Prospect research | 30-60 min | 5-10 min | 80% faster |
| Proposal first draft | 4-6 hours | 1-2 hours | 65% faster |
| Follow-up emails | 20-30 min each | 5 min each | 80% faster |
| Objection preparation | 2 hours | 20 min | 85% faster |
Sales teams use ChatGPT for prospect research, LinkedIn outreach drafting, proposal writing, objection handling preparation, follow-up emails, nurture sequences, CRM summaries, and sales role-play practice. The biggest time savings come from proposal writing and prospect research.
No. ChatGPT handles the time-consuming writing and research tasks so salespeople can focus on relationship building, negotiation, and closing. AI-assisted salespeople are more productive, not replaceable — they can handle more accounts with higher quality interactions.
Yes, using ChatGPT for proposal drafts is common and appropriate. The key is personalisation: AI generates the structure and first draft, while the salesperson customises it with client-specific details, accurate pricing, and genuine insights. Always review before sending.
