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AI Process Mapping: Identifying Automation Opportunities

January 14, 20266 min readMichael Lansdowne Hauge
For:Operations DirectorsProcess Improvement LeadersBusiness AnalystsDigital Transformation Managers

How to map business processes for AI automation opportunities. Framework for analyzing activities, assessing AI potential, and designing future state.

Pakistani Woman Ux Designer - workflow automation & productivity insights

Key Takeaways

  • 1.Process mapping is the essential first step before any AI automation initiative
  • 2.Identifying manual touchpoints and bottlenecks reveals highest-value automation opportunities
  • 3.Structured process documentation enables accurate AI tool selection and implementation planning
  • 4.Cross-functional process analysis often reveals automation opportunities invisible to single teams
  • 5.Prioritization frameworks help focus limited resources on highest-impact automation candidates

Before automating anything, you need to understand what you're automating. Process mapping is the foundation for successful AI-powered workflow automation.


Executive Summary

  • Map before you automate — Understanding current processes prevents automating broken workflows
  • Identify high-value opportunities — Not every process benefits from AI automation
  • Process characteristics matter — Volume, variability, data availability, and judgment requirements
  • Human steps require attention — Where does human judgment add value vs. create bottlenecks?
  • Data is the enabler — AI automation requires process data; map data flows alongside activities
  • Iterative approach — Start with one process; learn and expand

The AI Process Mapping Framework

Step 1: Select Process for Analysis

Criteria for selection:

  • High volume (frequent execution)
  • Time-consuming or resource-intensive
  • Data-intensive activities
  • Known pain points
  • Strategic importance

Red flags (may not be good candidates):

  • Low volume, high variability
  • Heavily judgment-dependent
  • Poorly documented
  • Rapidly changing requirements

Step 2: Document Current State

Map the process:

  • Activities (what is done)
  • Actors (who does it)
  • Data (what information is used/created)
  • Systems (what tools are used)
  • Time (how long each step takes)
  • Handoffs (where work transfers between people/systems)

Include:

  • Happy path (normal flow)
  • Exception paths
  • Rework loops
  • Waiting time

Step 3: Analyze for AI Opportunity

For each activity, assess:

FactorLow AI PotentialHigh AI Potential
Data availabilityNo data, manual recordsStructured data available
VolumeLow, sporadicHigh, consistent
VariabilityHigh variationStandardized
JudgmentComplex, contextualRules-based, pattern-based
Error toleranceZero toleranceSome tolerance acceptable
Time sensitivityNot criticalSpeed adds value

Step 4: Prioritize Opportunities

Decision Tree: Is This Activity Suitable for AI Automation?

Step 5: Design Future State

For each AI opportunity:

  • Define target outcome
  • Specify human vs. AI responsibilities
  • Design exception handling
  • Plan human oversight
  • Define metrics

Process Mapping Template

PROCESS: [Name]
OWNER: [Name]
DATE: [Date]

CURRENT STATE:
┌─────────────────────────────────────────────────────────┐
│ Step 1: [Activity]                                       │
│ Actor: [Who]  Time: [Duration]  Data: [In/Out]          │
└───────────────────────┬─────────────────────────────────┘
                        │
                        ▼
┌─────────────────────────────────────────────────────────┐
│ Step 2: [Activity]                                       │
│ Actor: [Who]  Time: [Duration]  Data: [In/Out]          │
└───────────────────────┬─────────────────────────────────┘
                        │
                        ▼
[Continue for each step]

PAIN POINTS:
• [Pain point 1]
• [Pain point 2]

AI OPPORTUNITIES:
| Step | AI Potential | Rationale |
|------|--------------|-----------|
| Step N | High/Med/Low | [Why] |

FUTURE STATE DESIGN:
[Diagram with AI-augmented steps highlighted]

Common Automation Opportunities by Process Type

Process TypeAI OpportunityExample
Document processingData extraction, classificationInvoice processing
Customer inquiryResponse generation, routingSupport tickets
Decision supportRecommendation, risk scoringCredit decisions
Quality controlAnomaly detection, pattern matchingManufacturing QC
ForecastingDemand prediction, capacity planningInventory management

Checklist for AI Process Mapping

  • Process selected based on clear criteria
  • Current state documented completely
  • All activities, actors, data, systems mapped
  • Pain points identified
  • Each activity assessed for AI potential
  • Opportunities prioritized
  • Future state designed
  • Human-AI responsibilities defined
  • Metrics defined
  • Stakeholders aligned

Frequently Asked Questions

Q: How detailed should process maps be? A: Detailed enough to understand each step, the data involved, and where judgment is applied. Too much detail slows analysis; too little misses opportunities.

Q: Should we fix process problems before automating? A: Yes. Automating a broken process just creates a faster broken process. Address fundamental issues first.

Q: How do we handle exceptions in AI automation? A: Map exception paths. Design human escalation for exceptions AI can't handle. Monitor exception rates.

Q: Who should participate in process mapping? A: Process owners, front-line staff who do the work, IT/systems team, and AI/automation specialists.


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References

  1. MIT Sloan. (2024). "Process Analysis for AI Automation."
  2. McKinsey & Company. (2024). "Identifying AI Automation Opportunities."
  3. Gartner. (2024). "Hyperautomation Process Analysis."

Frequently Asked Questions

Map current processes to understand activities, identify manual touchpoints, assess AI suitability of each step, and prioritize based on volume, complexity, and value.

Good candidates have high volume, consistent patterns, clear rules or learnable decisions, data availability, and tolerance for occasional errors with human review.

Score opportunities on effort-to-value ratio, considering implementation complexity, potential savings, strategic importance, and risk. Start with high-value, low-risk candidates.

References

  1. Process Analysis for AI Automation.. MIT Sloan (2024)
  2. Identifying AI Automation Opportunities.. McKinsey & Company (2024)
  3. Hyperautomation Process Analysis.. Gartner (2024)
Michael Lansdowne Hauge

Founder & Managing Partner

Founder & Managing Partner at Pertama Partners. Founder of Pertama Group.

process mappingautomationworkflowproductivityAI process mapping methodologyautomation opportunity identificationbusiness process analysis AI

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