Pertama vs ABeam: AI Consulting in Asia
ABeam is a 40+ year Japanese consulting firm with strong ESG and social impact focus. Pertama delivers practical AI for SMBs in SEA. Here's how they differ.
Quick Comparison
AI Training & Advisory for SMB
Best For:
SMB needing hands-on AI training and implementation
Japanese consulting with ESG and social impact focus
Best For:
Japanese MNCs and enterprises wanting ESG-integrated AI
Detailed Feature Comparison
| Feature | Pertama Partners | ABeam |
|---|---|---|
| SMB Focus | Purpose-built for SMB | Enterprise and Japanese MNCs |
| ESG/Social Impact Integration | Practical sustainability awareness | Deep ESG and social impact focus |
| Japanese Business Methodology | Southeast Asian approach | Japanese consulting methodology (monozukuri) |
| Government Funding Support | Full support across SEA | Limited |
| Track Record | Growing SMB portfolio | 40+ years, global enterprise clients |
| Transparent Pricing | Published tier-based pricing | Enterprise consulting rates |
Who Each Firm Serves Best
- SMB across Southeast Asia
- Companies starting their AI journey
- Businesses seeking government-funded training
- Teams wanting practical, hands-on AI support
- Japanese MNCs operating in Asia
- Enterprises wanting ESG-integrated AI strategy
- Organizations following Japanese business practices
- Companies wanting social impact consulting alongside AI
Service Comparison
ABeam brings Japanese methodology and ESG focus. Pertama delivers practical SMB AI in Southeast Asia.
| Service | Pertama | ABeam |
|---|---|---|
| AI Strategy | ||
| AI Training Programs | Limited | |
| Government Funding Support | ||
| ESG/Social Impact Integration | ||
| Japanese Business Methodology | ||
| Hands-on Implementation | Advisory | |
| Transparent Pricing |
Pricing Approach
Transparent, tier-based pricing
Three tiers for SMB budgets with government subsidy support.
- SMB-friendly pricing
- Government subsidies (up to 90%)
- No cultural methodology overhead
- Flexible engagement models
Enterprise consulting rates
Premium pricing reflecting 40+ years of enterprise experience and Japanese methodology.
- 40+ years of enterprise experience
- ESG and social impact integration
- Japanese quality standards
- Multi-Asia delivery capabilities
When to Choose Pertama
- You're an SMB wanting practical AI adoption
- You need government funding support for AI training
- You prefer straightforward consulting without cultural methodology overhead
- Your AI budget is under $200K
- You're in Southeast Asia and need local expertise
When to Choose ABeam
- You're a Japanese MNC operating in Asia
- ESG and social impact are central to your AI strategy
- You follow Japanese business methodology (kaizen, monozukuri)
- You want a firm with 40+ years of enterprise experience
- You need consulting that bridges Japanese and Asian business cultures
Frequently Asked Questions
No, ABeam serves companies of various nationalities. However, their strongest relationships and methodology are rooted in Japanese business culture. For non-Japanese SMBs in SEA, Pertama may be a more natural fit.
ABeam integrates ESG (Environmental, Social, Governance) considerations into AI strategy — ensuring AI adoption contributes to sustainability goals. Pertama focuses primarily on practical AI ROI but is happy to align with sustainability objectives.
Both have SEA presence. ABeam operates from Singapore across Asia-Pacific. Pertama covers Singapore, Malaysia, Indonesia, Hong Kong, and Vietnam with deeper SMB expertise in each market and knowledge of local government funding programs.