Thailand is at an inflection point. The government's Thailand 4.0 strategy, the Eastern Economic Corridor (EEC) development programme, and the Board of Investment (BOI) incentives for technology adoption are converging to create an environment where AI skills are no longer optional — they are a competitive requirement.
Yet most Thai companies face a gap between ambition and capability. A 2025 survey by the Thailand Management Association found that while 78% of Thai executives consider AI a strategic priority, fewer than 25% of their teams have received any structured AI training. The result: expensive AI tool licences sitting underutilised, and productivity gains left unrealised.
This guide evaluates the best AI courses available for Thai companies in 2026 — from in-house corporate workshops to university programmes and online platforms — so you can make an informed decision for your team.
We assessed each provider against five criteria that matter most for corporate training buyers:
| Criterion | What We Looked For | Why It Matters |
|---|---|---|
| Business relevance | Courses designed for non-technical professionals in corporate roles | Technical AI courses for developers do not serve HR, finance, or operations teams |
| Customisation | Ability to tailor content to your industry and company context | Generic courses produce generic results — your team needs practice with their actual work |
| Hands-on practice | Minimum 50% of course time spent on practical exercises | AI skills are learned by doing, not by watching slides |
| Local context | Thai business culture, regulatory environment, and industry examples | Global courses miss local nuances that determine real-world adoption |
| Funding eligibility | BOI incentives, EEC benefits, or other government support | Reduces or eliminates net training cost |
| Provider | Programme | Duration | Best For |
|---|---|---|---|
| Pertama Partners | CIPHER AI Programme (In-House) | 1-2 days | Companies wanting customised, cross-platform AI training |
| Chulalongkorn University | Executive AI Programme | 3-5 days | Executives wanting academic rigour and university certification |
| Sasin School of Management | AI for Business Leaders | 2-3 days | C-suite and senior leadership teams |
| Asian Institute of Technology (AIT) | AI and Data Analytics for Business | 5 days | Technical managers and data-adjacent roles |
| NIDA (National Institute of Development Administration) | Digital Transformation & AI | 3 days | Government-linked and large enterprise teams |
| Coursera for Business | Google AI Essentials / IBM AI for Business | Self-paced | Individual upskilling or supplementary learning |
| Microsoft Learn | Copilot for Microsoft 365 Training | Self-paced | Teams already using Microsoft 365 |
Pertama Partners delivers customised, in-house AI training for Thai companies. The CIPHER programme covers ChatGPT, Claude, Microsoft Copilot, and Gemini — teaching cross-platform prompt engineering and practical AI workflows tailored to your industry.
What sets it apart:
Formats: 1-Day Intensive (8 hours), 2-Day Masterclass (16 hours), Half-Day Executive Briefing (4 hours), or Modular Programme (4 x 2-hour sessions).
Chulalongkorn's Sasin School and Faculty of Engineering jointly offer executive AI programmes through Chula Unisearch and continuing education. These combine academic AI foundations with business application.
Strengths: University credentialing, access to Thai AI research faculty, strong alumni network. Limitations: Less customisation for individual companies, fixed schedules, more theoretical than applied.
Sasin's executive education programmes include AI modules designed for senior leaders who need strategic understanding rather than hands-on tool proficiency. Strong on AI strategy, governance frameworks, and change management.
Strengths: World-class faculty, strategic perspective, peer learning with other Thai executives. Limitations: Premium pricing, limited hands-on tool training, less suited for mid-level teams.
AIT offers AI and data analytics programmes with a more technical orientation. Best suited for companies with data teams, engineering departments, or technical managers who need deeper AI understanding.
Strengths: Technical depth, international perspective, research-backed curriculum. Limitations: More technical than most business teams require, campus-based in Pathum Thani.
The Thai government actively supports corporate AI adoption through several mechanisms. Understanding these programmes can significantly reduce your training investment.
The BOI provides tax incentives for companies investing in technology and employee development:
| Incentive | Details | Eligibility |
|---|---|---|
| Corporate Income Tax Exemption | Up to 8 years CIT exemption for BOI-promoted activities | Companies with BOI promotion certificates in technology sectors |
| 200% Tax Deduction for Training | Double deduction on qualifying employee training expenses | All BOI-promoted companies; training must be in approved fields |
| R&D and Innovation Incentives | Additional incentives for AI/technology R&D activities | Companies investing in AI development and implementation |
| Smart Visa | Facilitated work permits for international AI trainers | Companies bringing in specialist trainers |
Companies operating in the EEC zones (Chachoengsao, Chonburi, Rayong) receive enhanced incentives:
| EEC Benefit | Details |
|---|---|
| Enhanced CIT exemption | Up to 13-15 years for targeted industries |
| Workforce development grants | Additional support for employee training in digital and AI skills |
| Smart City incentives | Benefits for companies adopting AI in EEC Smart City zones |
| Digital Park Thailand | Special incentives for companies in the EEC digital hub |
DEPA offers digital transformation vouchers and grants:
| Programme | Amount | Eligibility |
|---|---|---|
| Digital Transformation Fund | Up to THB 1,000,000 | SMEs adopting digital/AI technologies |
| Digital Startup Grants | Up to THB 1,500,000 | Startups developing AI solutions |
| Digital Manpower Fund | Varies | Programmes supporting digital skills development |
Thailand is ASEAN's largest automotive manufacturing hub and a major electronics producer. AI training for manufacturing companies focuses on:
Key employers: Toyota, Honda, Samsung, Western Digital, Delta Electronics, and their tier-1 suppliers.
Thailand's tourism industry (contributing approximately 18% of GDP) is rapidly adopting AI for:
Bangkok's financial sector (banking, insurance, asset management) uses AI for:
Thailand's agricultural sector is modernising through AI:
| If your priority is... | Choose... | Why |
|---|---|---|
| Immediate team-wide productivity | Pertama Partners (in-house) | Customised to your workflows, 60%+ hands-on practice |
| Executive AI strategy | Sasin or Chulalongkorn | Strategic perspective with academic credentialing |
| Technical AI capabilities | AIT or specialised bootcamps | Deeper technical depth for data/engineering teams |
| Individual self-paced learning | Coursera or Microsoft Learn | Flexible scheduling, lower per-person cost |
| BOI-optimised investment | Any BOI-eligible provider | Maximise 200% tax deduction benefit |
| Metric | Before Training | After Training | Improvement |
|---|---|---|---|
| Usable AI outputs on first attempt | 20-30% | 70-85% | 3-4x improvement |
| Time spent refining AI results | 15-20 min/task | 3-5 min/task | 75% faster |
| Employee AI adoption (weekly use) | 25-40% | 75-90% | 2-3x increase |
| Time saved per person per week | 1-2 hours | 5-8 hours | 4-5x improvement |
| Report and document creation time | 3-5 hours | 1-2 hours | 60-70% faster |
A 30-person team saving 5 hours each per week at THB 500/hour:
Are AI courses in Thailand available in Thai language? Yes. Most university programmes (Chulalongkorn, Sasin, NIDA) deliver in Thai or bilingual Thai/English. Corporate providers like Pertama Partners offer bilingual delivery. Online platforms (Coursera, Microsoft Learn) are primarily in English, though some offer Thai subtitles.
How much do corporate AI courses cost in Thailand? Pricing varies significantly. University executive programmes range from THB 30,000-100,000 per person. In-house corporate training (15-30 people) typically costs THB 150,000-500,000 for 1-2 day programmes. Online platforms cost THB 1,500-5,000 per person. BOI tax incentives can reduce effective costs by up to 60%.
Can BOI incentives really cover AI training costs? The 200% tax deduction for qualifying training expenses is one of Thailand's most generous corporate incentives. While it does not provide a direct cash refund, it effectively reduces your training cost by up to 60% (depending on your tax rate). Companies in EEC zones may receive additional benefits.
What is the best AI course for manufacturing companies in Thailand? Manufacturing companies benefit most from customised, in-house training that uses their actual production data, quality reports, and operational documents. Look for providers who can tailor exercises to manufacturing contexts — supply chain, quality control, vendor management, and production planning.
How quickly will my team see results after AI training? Most teams report immediate improvement in AI output quality after the first day of training. Measurable productivity gains (5-8 hours saved per week per person) typically appear within 2-4 weeks as new skills become habitual. Full ROI realisation usually takes 60-90 days.
Do we need different AI courses for different departments? Not necessarily. A well-designed corporate AI course includes department-specific breakout sessions within a shared programme. This is more cost-effective than running separate courses and ensures a consistent baseline of AI skills across the organisation.
Thailand's Board of Investment (BOI) offers tax incentives for companies investing in employee training, including AI skills development. The National Innovation Agency (NIA) also supports AI workforce development programmes.
Yes. Multiple providers offer in-person corporate AI training in Bangkok, including international providers like Pertama Partners (in-house customised) and local institutions like Chulalongkorn University and Sasin School of Management.
