Sales professionals are natural AI adopters because the value proposition is immediate: more prospects contacted, better proposals delivered, faster follow-ups sent. Companies that train their sales teams on AI report 65-85% time savings on proposal writing and prospect research.
An AI course for sales teams focuses on the high-impact activities that directly affect pipeline and revenue.
The fastest way for sales teams to see AI value.
| Task | Without AI | With AI | Time Saved |
|---|---|---|---|
| Company research brief | 30-60 min | 5-10 min | 80% |
| Industry trend summary | 1-2 hours | 15 min | 85% |
| Competitive analysis | 2-3 hours | 30-45 min | 75% |
| Meeting preparation brief | 30 min | 5-10 min | 80% |
Key skills taught:
Key skills taught:
The personalisation rule: AI generates the structure; the salesperson adds genuine personal touches. Generic AI outreach performs worse than no outreach.
The highest-ROI module for sales teams.
| Deliverable | Without AI | With AI | Time Saved |
|---|---|---|---|
| Full proposal narrative | 4-6 hours | 1-2 hours | 65% |
| Executive summary | 1-2 hours | 20-30 min | 75% |
| Case study draft | 2-3 hours | 45-60 min | 70% |
| Pitch deck talking points | 1-2 hours | 20-30 min | 75% |
Key skills taught:
Key skills taught:
Key skills taught:
Key skills taught:
| Format | Duration | Best For |
|---|---|---|
| Full Sales AI Workshop | 1 day | Entire sales team upskilling |
| Sales Leaders Briefing | Half day | Sales Directors and VP Sales |
| Prospecting Focus | Half day | SDRs and BDRs |
| Proposal Writing Focus | Half day | Account Executives and Solution Engineers |
| Sales + CRM Integration | 1 day | Teams wanting end-to-end AI integration |
| Metric | Before Training | After Training | Improvement |
|---|---|---|---|
| Prospect research | 30-60 min | 5-10 min | 80% faster |
| Proposal first draft | 4-6 hours | 1-2 hours | 65% faster |
| Follow-up emails | 20-30 min each | 5 min each | 80% faster |
| Objection preparation | 2 hours | 20 min | 85% faster |
| CRM updates | 15-20 min | 3-5 min | 75% faster |
Sales teams that save 5-8 hours per person per week can reinvest that time in:
Will AI make all sales outreach sound the same? Only if you use it wrong. The course teaches personalisation as a core principle. AI generates the structure and draft; the salesperson adds genuine personal touches, specific account insights, and authentic voice. Generic AI outreach is worse than no outreach.
Can sales teams use AI for proposals without clients knowing? Most companies do not disclose AI assistance on proposals. The key is that a human reviews, validates, and personalises every deliverable. The output should represent your team's expertise, with AI as an accelerator, not a replacement.
How do we protect competitive intelligence? Never input pricing strategies, competitive intelligence, or client-specific financial data into public AI tools. Use AI for general research, writing structures, and template creation. Sensitive data stays in your secure systems.
Only if you use it wrong. The course teaches personalisation as a core principle. AI generates structure and drafts; the salesperson adds genuine personal touches and account-specific insights. Generic AI outreach is worse than no outreach.
Most companies do not disclose AI assistance on proposals. The key is human review, validation, and personalisation of every deliverable. The output should represent your team's expertise, with AI as an accelerator.
Never input pricing strategies, competitive intelligence, or client-specific financial data into public AI tools. Use AI for general research, writing structures, and templates. Sensitive data stays in your secure systems.
