Marketing and loyalty teams can independently deploy AI for customer segmentation, personalised campaigns, and loyalty optimisation — increasing basket size by 15-25%, campaign response rates by 3-5x, and loyalty programme engagement by 40-60%.
Specialised training for marketing, CRM, and loyalty teams in retail. Learn to deploy AI for customer segmentation, personalised recommendations, targeted campaigns, loyalty programme optimisation, and customer lifetime value management — increasing basket size by 15-25% and loyalty engagement by 40-60%.
THE CHALLENGE
We send the same promotions to all 2 million loyalty members — response rates have dropped to 1%.
Our product recommendations are based on bestsellers, not individual customer preferences.
We have rich customer data but our marketing team can't use it to personalise at scale.
Customer acquisition costs keep rising but retention campaigns are generic and ineffective.
We can't predict which customers are about to churn until they've already stopped buying.
Our loyalty programme costs are rising but engagement is flat — we need smarter rewards.
Trusted by enterprises across Southeast Asia
OUTCOMES
OUR PROCESS
We assess your current AI maturity, technology stack, and strategic priorities within retail customer experience, personalisation, and loyalty programme management. This includes interviews with operations, leadership, and frontline teams to map your highest-impact use cases.
We tailor all modules to your specific context within retail customer experience, personalisation, and loyalty programme management. All examples, case studies, and exercises use scenarios your teams will recognise from their daily work.
Interactive workshops using real-world scenarios from retail customer experience, personalisation, and loyalty programme management. Each module combines concept explanation with immediate practice on tasks your teams perform daily.
Participants develop 2-3 AI use case proposals specific to their departments, with business cases, risk assessments, and implementation roadmaps ready for leadership review.
30-day post-programme support includes office hours, Slack access, implementation coaching, and a follow-up session to review progress on use case pilots and address emerging challenges.
Marketing directors, CRM managers, loyalty programme teams, and e-commerce managers in retail chains and online retailers
IS THIS RIGHT FOR YOU?
See yourself in the list above?
Let's TalkCURRICULUM
Understand how AI transforms retail customer engagement — from mass marketing to hyper-personalisation at scale.
What you'll be able to do
COMMON QUESTIONS
Let's discuss how this solution can help your organization achieve its AI ambitions.
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