Training Solutions
CATALYST-PS
Cohort-basedSubsidy eligible

AI Business Development & Proposal Automation

BD and proposal teams can independently deploy AI for opportunity identification, proposal generation, and pipeline management — reducing proposal creation time by 50-60% while improving win rates by 15-25% through more targeted and compelling submissions.

Specialised training for BD teams, proposal managers, and partners in professional services. Learn to deploy AI for opportunity identification, proposal generation, competitive intelligence, and pipeline management — winning more work with less BD effort while creating consistently compelling proposals in half the time.

Duration2 days
InvestmentUSD $15,000 - $28,000
Best forBusiness development directors, proposal managers, marketing teams, and rainmaking partners in professional services firms

THE CHALLENGE

Sound familiar?

Our partners spend hours on proposals for opportunities we have a low chance of winning.

Every proposal starts from scratch because we can't efficiently reuse content from past wins.

We miss opportunities because nobody is systematically monitoring the market for relevant tenders.

Our competitive intelligence is anecdotal — we don't know what competitors are pitching or winning.

Proposal quality varies wildly across partners and offices — there's no consistent standard.

We have no data-driven way to prioritise which opportunities to pursue and which to pass on.

Trusted by enterprises across Southeast Asia

Financial Services
Healthcare
Education
Manufacturing
Professional Services
Government

OUTCOMES

What you'll achieve

Problems you'll solve

  • Partners investing BD time on low-probability opportunities without data-driven go/no-go guidance
  • Proposal creation starting from scratch instead of leveraging past winning content
  • Market opportunities missed due to lack of systematic monitoring and alert systems
  • Competitive intelligence ad hoc and anecdotal rather than AI-powered and systematic
  • Proposal quality inconsistent across partners, practice areas, and offices
  • No data-driven framework for opportunity prioritisation and pipeline management

Value you'll gain

  • Win Rate: AI-targeted proposals improve win rates by 15-25%
  • Speed: Reduce proposal creation time by 50-60% using AI content generation and reuse
  • Pipeline: AI opportunity monitoring surfaces relevant tenders and leads automatically
  • Intelligence: AI competitive tracking provides real-time market and competitor insights
  • Consistency: AI quality standards ensure every proposal meets firm's best-practice benchmarks
  • Focus: AI go/no-go scoring helps partners invest time on highest-probability opportunities

OUR PROCESS

How we deliver results

Step 1

Industry Assessment

We assess your current AI maturity, technology stack, and strategic priorities within professional services business development and proposal management. This includes interviews with operations, leadership, and frontline teams to map your highest-impact use cases.

Step 2

Curriculum Customisation

We tailor all modules to your specific context within professional services business development and proposal management. All examples, case studies, and exercises use scenarios your teams will recognise from their daily work.

Step 3

Hands-On Delivery

Interactive workshops using real-world scenarios from professional services business development and proposal management. Each module combines concept explanation with immediate practice on tasks your teams perform daily.

Step 4

Use Case Development

Participants develop 2-3 AI use case proposals specific to their departments, with business cases, risk assessments, and implementation roadmaps ready for leadership review.

Step 5

Adoption Support

30-day post-programme support includes office hours, Slack access, implementation coaching, and a follow-up session to review progress on use case pilots and address emerging challenges.

What you'll receive

  • BD AI Maturity Assessment
  • Proposal Automation Workflow Templates
  • Opportunity Scoring Model Design
  • Competitive Intelligence Framework
  • BD AI Quick-Win Implementation Guide
  • 90-Day BD AI Roadmap
  • Post-Programme Support Package (30 days)

Best for

Business development directors, proposal managers, marketing teams, and rainmaking partners in professional services firms

IS THIS RIGHT FOR YOU?

Finding the right fit

This is ideal for you if...

  • Professional services firms with low or declining proposal win rates
  • Practices spending excessive partner time on proposal creation
  • Firms wanting systematic competitive intelligence instead of anecdotal knowledge
  • Growing firms needing scalable BD processes across offices and practice areas
  • Firms responding to government tenders and needing compliance-ready proposals

Consider another option if...

  • Solo consultants relying on referral-only business development
  • Firms needing custom CRM or BD platform development (try Engineering tier)
  • Practices already running mature AI-powered BD operations

See yourself in the list above?

Let's Talk

CURRICULUM

What you'll learn

2 days total

Understand how AI transforms professional services business development — from opportunity identification to proposal creation and pipeline management.

What you'll be able to do

  • Identify AI applications across BD, proposals, competitive intelligence, and pipeline management
  • Evaluate AI BD tools against your firm's development process and CRM
  • Understand how AI content generation applies to professional services proposals
  • Map your BD function's highest-impact AI opportunities

EXPLORE MORE

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COMMON QUESTIONS

Frequently asked

Ready to explore AI Business Development & Proposal Automation?

Let's discuss how this solution can help your organization achieve its AI ambitions.

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