Training Solutions
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AI Business Development & Portfolio Marketing

BD and marketing teams can independently deploy AI for lead generation, content creation, and proposal automation — increasing qualified leads by 30-50% and proposal win rates by 20-30% while reducing marketing administration time by 60%.

Specialised training for studio owners, BD leads, and marketing teams in interior design firms. Learn to deploy AI for lead generation, portfolio curation, social media content creation, proposal automation, and client acquisition — growing your pipeline by 30-50% while spending less time on marketing administration.

Duration2 days
InvestmentUSD $12,000 - $22,000
Best forStudio owners, business development managers, and marketing coordinators in interior design firms wanting AI-powered growth

THE CHALLENGE

Sound familiar?

We rely entirely on referrals and have no systematic lead generation or marketing strategy.

Our Instagram hasn't been updated in weeks because nobody has time to create content.

Creating proposals takes our senior designers 2 days each — that's billable time we're losing.

We have beautiful completed projects but no system for turning them into marketing assets.

Our website gets traffic but we don't convert visitors into enquiries effectively.

We don't know which marketing channels actually generate our best clients.

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OUTCOMES

What you'll achieve

Problems you'll solve

  • Reliance on referrals without systematic lead generation or marketing pipeline
  • Social media and content marketing neglected due to time constraints
  • Proposal creation consuming excessive senior designer billable time
  • Completed projects not systematically leveraged as marketing and portfolio assets
  • Website traffic not converting to client enquiries due to poor engagement
  • No attribution understanding of which marketing channels generate best clients

Value you'll gain

  • Lead Generation: AI-powered marketing increases qualified leads by 30-50%
  • Content: AI generates social media content consistently, saving 10+ hours per week
  • Proposals: AI proposal automation reduces creation time by 60% and improves win rates
  • Portfolio: AI curates and presents your best work for maximum marketing impact
  • Conversion: AI website optimisation increases enquiry-to-consultation conversion by 25-40%
  • Attribution: AI analytics reveal which channels generate your most profitable clients

OUR PROCESS

How we deliver results

Step 1

Industry Assessment

We assess your current AI maturity, technology stack, and strategic priorities within interior design business development, marketing, and portfolio management. This includes interviews with operations, leadership, and frontline teams to map your highest-impact use cases.

Step 2

Curriculum Customisation

We tailor all modules to your specific context within interior design business development, marketing, and portfolio management. All examples, case studies, and exercises use scenarios your teams will recognise from their daily work.

Step 3

Hands-On Delivery

Interactive workshops using real-world scenarios from interior design business development, marketing, and portfolio management. Each module combines concept explanation with immediate practice on tasks your teams perform daily.

Step 4

Use Case Development

Participants develop 2-3 AI use case proposals specific to their departments, with business cases, risk assessments, and implementation roadmaps ready for leadership review.

Step 5

Adoption Support

30-day post-programme support includes office hours, Slack access, implementation coaching, and a follow-up session to review progress on use case pilots and address emerging challenges.

What you'll receive

  • Marketing AI Readiness Assessment
  • AI Content Creation Workflow Templates
  • Lead Generation Strategy & Implementation Plan
  • Proposal Automation Framework
  • Portfolio Curation AI System Design
  • 90-Day Marketing AI Roadmap
  • Post-Programme Support Package (30 days)

Best for

Studio owners, business development managers, and marketing coordinators in interior design firms wanting AI-powered growth

IS THIS RIGHT FOR YOU?

Finding the right fit

This is ideal for you if...

  • Design studios relying entirely on referrals wanting systematic lead generation
  • Firms with inconsistent social media presence due to time constraints
  • Studios where senior designers spend excessive time on proposal creation
  • Growing firms wanting to build a marketing engine that scales with the business
  • Design practices wanting to improve website conversion and online presence

Consider another option if...

  • Studios not ready for new client acquisition (fully booked with long waitlists)
  • Firms needing custom marketing platform development (try Engineering tier)
  • Design practices already running sophisticated AI-powered marketing operations

See yourself in the list above?

Let's Talk

CURRICULUM

What you'll learn

2 days total

Understand how AI transforms interior design marketing — from social media to lead generation and proposal creation.

What you'll be able to do

  • Identify AI applications for design marketing, lead generation, and proposal automation
  • Evaluate AI marketing tools suitable for interior design firm positioning
  • Understand AI content creation capabilities and limitations for design marketing
  • Map your firm's highest-impact AI marketing opportunities

EXPLORE MORE

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