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Prompt Engineering for BusinessGuide

Prompt Engineering for Leaders — Strategic Thinking with AI

February 11, 20267 min readPertama Partners

Prompt engineering for business leaders and executives. Use AI as a strategic thinking partner for planning, analysis, and decision-making.

Prompt Engineering for Leaders — Strategic Thinking with AI

AI as a Strategic Thinking Partner

Leaders do not need prompt engineering to draft emails faster. They need it to think better — to stress-test strategies, explore scenarios, challenge assumptions, and synthesise complex information for decisions.

The most valuable AI skill for a leader is knowing how to use AI as an always-available strategic advisor.

Strategic Thinking Prompts

Devil's Advocate

Force AI to challenge your thinking.

I am planning to expand our AI training business from Singapore into Indonesia. My thesis is that the market is ready because: [list reasons]. Act as a skeptical board member and give me the 5 strongest arguments against this expansion. For each, explain: the risk, how likely it is, and what evidence would change your mind.

Scenario Planning

Explore multiple futures systematically.

We are budgeting for 2027. Create 3 scenarios for our AI consulting business in Southeast Asia:

  1. Bull case: what goes right, resulting revenue, key assumptions
  2. Base case: most likely outcome, revenue, key assumptions
  3. Bear case: what goes wrong, revenue, key assumptions For each scenario, recommend: the top 3 strategic priorities and the investments we should make.

Decision Framework

Structure complex decisions.

I need to decide between 3 strategic options for our company. Help me build a decision matrix: Option A: Expand geographically (open Malaysia office) Option B: Expand service line (add AI consulting) Option C: Deepen current market (more training products in Singapore) Evaluate each against: revenue potential, investment required, time to ROI, risk level, competitive advantage, and team capability. Score each 1-5 and recommend the best option with reasoning.

Strategic Communication

Translate strategy into clear communication.

I need to explain our AI strategy to 3 different audiences. For each, write a 2-minute speaking script:

  1. Board of Directors — focus on ROI, risk management, competitive positioning
  2. All-hands meeting — focus on what this means for employees, opportunities, and support available
  3. Key clients — focus on how our AI capabilities benefit them Our strategy: [describe]

Pre-Mortem Analysis

Identify failure modes before they happen.

We are about to launch [initiative]. Conduct a pre-mortem: imagine it is 12 months from now and the initiative has failed completely. What went wrong? List the 10 most likely causes of failure, ranked by probability. For the top 5, suggest a preventive action we can take now.

Executive Analysis Prompts

Market Intelligence Synthesis

Synthesise these 5 data points into a strategic insight for our leadership team:

  1. [data point 1]
  2. [data point 2]
  3. [data point 3]
  4. [data point 4]
  5. [data point 5] What pattern do they reveal? What does this mean for our business in the next 12 months? What should we do about it? Keep the analysis under 300 words.

Stakeholder Mapping

Map the key stakeholders for [initiative]. For each stakeholder:

  1. Name/Role
  2. Their interest (what do they care about?)
  3. Their influence (high/medium/low)
  4. Their likely position (supporter/neutral/blocker)
  5. Engagement strategy (how to get them on board) Suggest a communication plan that addresses all stakeholders.

Board Preparation

I am presenting [topic] to the board next week. Anticipate the 8 toughest questions the board might ask. For each, provide:

  1. The likely question
  2. Why they would ask it (their concern)
  3. A concise answer (max 3 sentences)
  4. Supporting data I should have ready Board composition: [describe members and their backgrounds]

Leadership Communication Prompts

Town Hall Script

Write a 10-minute town hall script on [topic]. Structure:

  • Opening (why this matters — 1 minute)
  • Context (what is happening — 2 minutes)
  • Strategy (what we are doing — 3 minutes)
  • Impact (what this means for the team — 2 minutes)
  • Q&A setup (anticipated questions and answers — 2 minutes) Tone: honest, confident, and empathetic.

Change Communication

We are implementing [change]. Write a communication plan:

  1. Initial announcement (email) — what and why
  2. Manager briefing (talking points) — how to explain to teams
  3. FAQ document — anticipated questions
  4. Follow-up (2 weeks later) — progress update and feedback request Tone: transparent and supportive.

When AI Is Most Valuable for Leaders

SituationHow AI Helps
Preparing for a board meetingAnticipate questions, structure presentations
Evaluating a new marketScenario planning, risk assessment
Making a hire/no-hire decisionDecision framework, stakeholder analysis
Communicating changeMulti-audience messaging, FAQ generation
Annual planningScenario modelling, strategic priorities
Investor meetingsNarrative crafting, objection preparation

Frequently Asked Questions

Leaders use prompt engineering for strategic thinking: scenario planning, devil's advocate analysis, pre-mortem exercises, decision frameworks, and stakeholder mapping. The key is using AI as a thinking partner rather than a content generator — force it to challenge assumptions and explore alternatives.

The most valuable executive AI use cases are: stress-testing strategies (devil's advocate), scenario planning (bull/base/bear), preparing for board meetings (anticipating questions), crafting multi-audience communications, and synthesising market intelligence. Focus on strategic thinking, not operational tasks.

AI cannot replace strategic consulting but can augment it. AI excels at structured analysis, scenario generation, and information synthesis. Consultants add: deep industry expertise, proprietary frameworks, organisational insight, and relationship-based implementation support that AI cannot provide.

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