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Speech & Audio AI

What is Noise Cancellation AI?

Noise Cancellation AI is a technology that uses machine learning algorithms to identify and remove unwanted background noise from audio signals in real time. Unlike traditional noise reduction, AI-powered systems can distinguish between speech and specific noise types, preserving voice clarity while eliminating distractions in calls, recordings, and live communications.

What is Noise Cancellation AI?

Noise Cancellation AI refers to the use of artificial intelligence, particularly deep learning models, to remove unwanted background noise from audio signals while preserving the desired sound — typically human speech. Unlike traditional noise cancellation methods that rely on fixed filters or hardware-based approaches like active noise cancellation (ANC) in headphones, AI-powered noise cancellation learns the characteristics of both speech and various noise types, adapting in real time to separate them.

This technology has become increasingly important as remote work, video conferencing, and voice-based communication have become central to business operations. Whether you are on a Zoom call from a noisy coffee shop, recording a podcast in an untreated room, or taking a customer service call from a busy open-plan office, AI noise cancellation ensures that your voice comes through clearly.

How AI Noise Cancellation Works

AI-powered noise cancellation operates through several technical approaches:

  • Spectral masking: The AI model analyses the frequency spectrum of incoming audio and creates a mask that suppresses noise frequencies while preserving speech frequencies. Deep neural networks learn to generate these masks by training on thousands of hours of clean speech mixed with various noise types.
  • Source separation: More advanced systems treat noise cancellation as a source separation problem, where the model learns to isolate the speech signal from the mixture of speech and noise. This approach can handle more complex noise scenarios where speech and noise overlap in frequency.
  • Waveform-based processing: Some modern systems operate directly on raw audio waveforms rather than frequency representations, using models like WaveNet or Conv-TasNet that can capture fine-grained temporal patterns.
  • Hybrid approaches: Many commercial systems combine spectral and waveform-based methods, using different techniques for different frequency ranges or noise types.

Training Process

AI noise cancellation models are trained by:

  1. Collecting large datasets of clean speech recordings
  2. Collecting or synthesising diverse noise samples (traffic, construction, typing, air conditioning, cafe chatter, barking dogs, etc.)
  3. Mixing clean speech with noise at various intensity levels
  4. Training the model to recover the clean speech from the noisy mixture
  5. Evaluating on unseen noise types and conditions to ensure generalisation

Business Applications

Video Conferencing and Remote Work

The most visible application of AI noise cancellation is in video conferencing platforms. Tools like Krisp, NVIDIA Broadcast, Microsoft Teams, and Zoom have integrated AI noise cancellation that removes background noise for meeting participants. For businesses with remote or hybrid workforces, this technology ensures professional communication quality regardless of each participant's physical environment.

Contact Centres and Customer Service

AI noise cancellation is transforming contact centre operations. Agents working from home or in noisy centres can deliver clearer communication, reducing misunderstandings, repeat conversations, and customer frustration. Some platforms apply noise cancellation to both sides of a call, cleaning up the customer's audio as well as the agent's.

Content Creation and Media

Podcasters, YouTubers, and content creators use AI noise cancellation to produce professional-quality audio without expensive soundproofing or studio environments. This is particularly valuable for Southeast Asia's growing creator economy, where many producers work from home environments that may not be acoustically ideal.

Telecommunications

Mobile network operators and VoIP providers integrate AI noise cancellation to improve call quality across their networks. This is especially impactful in markets where calls frequently occur in noisy outdoor environments or on congested networks.

Healthcare Telemedicine

Clear audio is critical in telemedicine consultations where misunderstanding a patient's description of symptoms could lead to incorrect diagnosis. AI noise cancellation ensures that telehealth conversations are clear even when patients are calling from noisy environments.

Education and E-Learning

Online education platforms use noise cancellation to ensure that both instructors and students can communicate clearly, regardless of their physical environments. This is particularly relevant across Southeast Asia where e-learning adoption has grown significantly.

AI Noise Cancellation in Southeast Asia

The technology addresses several region-specific challenges:

  • Tropical environment sounds: Heavy rainfall, tropical wildlife, and open-window ventilation create persistent background noise that traditional noise reduction handles poorly. AI systems trained on these specific noise profiles perform significantly better.
  • Dense urban environments: Cities like Jakarta, Bangkok, Manila, and Ho Chi Minh City have high ambient noise levels including traffic, construction, and street vendor activity. Professionals in these cities benefit enormously from effective noise cancellation during calls and meetings.
  • Open-plan offices and co-working spaces: The prevalence of open-plan office layouts and co-working spaces across Southeast Asian business districts creates acoustic challenges. AI noise cancellation enables professional communication from these shared environments.
  • Home-based work: Many professionals across the region work from homes that may be shared with extended family in densely populated areas. AI noise cancellation preserves privacy and professionalism in these settings.
  • BPO industry: The Philippines and Malaysia host major business process outsourcing operations where call quality directly impacts client satisfaction and contract retention. AI noise cancellation is becoming a competitive differentiator for BPO providers.

Comparing AI Noise Cancellation to Traditional Methods

Traditional active noise cancellation (ANC) in headphones uses microphones to detect external noise and generates opposing sound waves to cancel it. This works well for constant, low-frequency sounds like airplane engines but is less effective for variable, complex noise like conversations or traffic.

Traditional digital noise reduction uses fixed algorithms like spectral subtraction to reduce noise. These methods can handle stationary noise but often produce artefacts (metallic or underwater-sounding audio) and struggle with dynamic, variable noise.

AI noise cancellation overcomes both limitations by learning from diverse noise data to handle complex, variable noise while preserving natural speech quality. It adapts to new noise types without explicit programming and typically produces fewer artefacts than traditional methods.

Limitations and Considerations

  • AI noise cancellation can occasionally suppress desired sounds that resemble noise patterns, such as musical instruments or environmental sounds that the user wants to preserve
  • Very aggressive noise cancellation can make speech sound slightly unnatural or processed
  • Processing latency, while typically small (5-40 milliseconds), can be problematic for applications requiring extremely low latency
  • Models may perform differently on voices with characteristics underrepresented in training data

Getting Started

For businesses looking to implement AI noise cancellation:

  1. Evaluate built-in options — many video conferencing and communications platforms now include AI noise cancellation as a standard feature
  2. Consider dedicated solutions like Krisp or NVIDIA Broadcast for higher-quality noise cancellation across multiple applications
  3. Test in your actual environments with the specific noise challenges your teams face
  4. Assess the computational impact on devices, particularly older hardware that may struggle with additional AI processing
  5. Gather user feedback on audio quality and naturalness, as overly aggressive noise cancellation can detract from communication quality
Why It Matters for Business

AI noise cancellation has rapidly evolved from a nice-to-have feature to a business-critical technology for any organisation that relies on voice communication. For CEOs and CTOs in Southeast Asia, the technology addresses a practical problem that directly impacts productivity, customer experience, and professional image.

The business case is compelling on multiple levels. First, productivity and communication quality: studies consistently show that background noise increases cognitive load, leading to fatigue, miscommunication, and reduced meeting effectiveness. Clear audio reduces the time wasted on repetition and misunderstanding, directly improving team productivity. Second, customer experience: in contact centre and customer-facing applications, audio quality significantly influences customer satisfaction and first-call resolution rates. Customers who can hear and be heard clearly are more likely to have positive interactions and resolve issues quickly. Third, workforce flexibility: AI noise cancellation removes one of the primary barriers to effective remote and hybrid work. Employees can work productively from home, co-working spaces, or travel locations without compromising communication quality.

For Southeast Asian businesses specifically, where tropical weather, dense urban environments, and shared living spaces create persistent noise challenges, the technology is particularly impactful. The relatively low cost — most solutions are free or cost USD 5-10 per user per month — makes the return on investment exceptionally favourable. Business leaders should evaluate whether their current communication tools include adequate AI noise cancellation and consider dedicated solutions for teams where call quality is business-critical.

Key Considerations
  • Evaluate the noise cancellation capabilities already built into your existing communication platforms before purchasing additional solutions. Many modern tools include competent AI noise cancellation as a standard feature.
  • Test noise cancellation solutions in your specific environments. Performance varies significantly between products and noise types, and what works well in a quiet office may underperform in a tropical open-air setting.
  • Consider the computational requirements. AI noise cancellation consumes CPU or GPU resources, which can impact performance on older devices or when running alongside other demanding applications.
  • Balance noise cancellation aggressiveness with naturalness. Overly aggressive settings can make speech sound robotic or processed, potentially undermining rather than improving communication quality.
  • For contact centres and customer-facing operations, consider solutions that cancel noise on both ends of the conversation, improving clarity for both agents and customers.
  • Monitor latency impact, especially for real-time applications. Even small additional delays can affect conversation flow and user experience in interactive voice communications.
  • Ensure your chosen solution works consistently across the range of devices your team uses, including mobile phones, laptops, and desktop systems across different operating systems.

Frequently Asked Questions

How does AI noise cancellation differ from the noise cancellation in my headphones?

Headphone noise cancellation typically uses active noise cancellation (ANC), a hardware-based approach where microphones detect external sounds and the headphones generate opposing sound waves to cancel them. This works well for constant, low-frequency sounds like airplane engines or air conditioning but is less effective for variable sounds like conversations or traffic. AI noise cancellation is a software-based approach that processes the audio signal using machine learning models, removing a much wider range of noise types including voices, typing, construction, and environmental sounds. The two approaches are complementary — using AI noise cancellation alongside ANC headphones provides the best overall noise reduction.

Will AI noise cancellation work for our contact centre agents working from home across Southeast Asia?

Yes, this is one of the strongest use cases for AI noise cancellation. Solutions like Krisp, NVIDIA Broadcast, or built-in noise cancellation in platforms like Zoom and Microsoft Teams can significantly improve call quality for agents working from home. However, effectiveness depends on the specific noise environment, internet bandwidth (AI processing should ideally happen on-device rather than in the cloud to avoid latency), and device capabilities. We recommend running a pilot with a small group of agents across different home environments to assess performance before full deployment, paying particular attention to how well the system handles region-specific noises like heavy rain and tropical wildlife.

More Questions

Costs vary widely depending on the approach. Many video conferencing platforms (Zoom, Teams, Google Meet) now include AI noise cancellation at no additional cost as part of their standard subscription. Dedicated solutions like Krisp typically cost USD 5-10 per user per month for business licenses, with volume discounts available. NVIDIA Broadcast is free but requires an NVIDIA GPU. For enterprise contact centre deployments, specialised solutions may cost USD 10-30 per agent per month. The ROI calculation should factor in reduced repeat calls, improved customer satisfaction scores, and enhanced employee productivity — benefits that typically far exceed the subscription cost within the first month of deployment.

Need help implementing Noise Cancellation AI?

Pertama Partners helps businesses across Southeast Asia adopt AI strategically. Let's discuss how noise cancellation ai fits into your AI roadmap.