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AI Governance & Ethics

What is AI Impact Assessment?

AI Impact Assessment is a structured evaluation process conducted before deploying an AI system to identify, analyse, and mitigate potential risks and effects on individuals, communities, and the organisation, ensuring that benefits are maximised while harms are minimised.

What is an AI Impact Assessment?

An AI Impact Assessment (AIA) is a systematic process for evaluating the potential effects of an AI system before it is deployed. Similar in concept to an environmental impact assessment, an AIA examines how an AI system might affect individuals, specific communities, your organisation, and society more broadly. It identifies risks, evaluates their severity and likelihood, and recommends mitigation measures.

The assessment typically covers technical risks such as model accuracy and bias, as well as broader concerns including privacy, fairness, transparency, safety, and societal impact. The goal is not to prevent AI deployment but to ensure that deployments are well-considered, risks are managed, and stakeholders are informed.

Why AI Impact Assessments Matter

Proactive Risk Management

Most AI incidents that make headlines could have been anticipated and prevented with proper upfront assessment. A recruitment tool that discriminates against women, a facial recognition system that misidentifies people of colour, or a chatbot that gives harmful medical advice, these failures often stem from risks that were foreseeable but not evaluated before deployment.

Impact assessments shift risk management from reactive to proactive. Rather than discovering problems after they affect customers or employees, you identify and address them during the design phase when changes are least expensive.

Regulatory Compliance

The European Union's AI Act mandates conformity assessments for high-risk AI systems. While Southeast Asian regulations are generally less prescriptive today, the direction is clear. Singapore's Model AI Governance Framework recommends impact assessments as a core governance practice. The ASEAN Guide on AI Governance and Ethics encourages member states to adopt assessment requirements.

Organisations that establish impact assessment processes now will be prepared as requirements become mandatory across more jurisdictions.

Informed Decision-Making

Impact assessments give leadership the information they need to make sound decisions about AI investments. Rather than approving or rejecting AI projects based on technical enthusiasm or abstract concerns, executives can evaluate specific risks alongside specific benefits and make informed trade-offs.

Key Components of an AI Impact Assessment

1. System Description

Document what the AI system does, what decisions it makes or influences, who it affects, and how it integrates with existing processes. This establishes the scope of the assessment.

2. Data Assessment

Evaluate the training data and operational data the system uses. Consider data quality, representativeness, privacy implications, consent mechanisms, and potential biases embedded in historical data. In Southeast Asia, where data may span multiple countries with different privacy laws, this step is particularly important.

3. Fairness and Bias Analysis

Assess whether the system could produce unfair outcomes for specific groups. This includes evaluating the model for demographic biases, testing performance across different populations, and considering whether the system might disproportionately affect vulnerable communities.

4. Privacy Impact

Evaluate how the system collects, processes, stores, and shares personal data. Consider whether the system complies with applicable privacy regulations such as Singapore's PDPA, Thailand's PDPA, and Indonesia's PDP Law. Assess re-identification risks and data minimisation practices.

5. Transparency and Explainability

Determine whether the system's decisions can be explained to the people they affect. Assess whether users and affected individuals will understand that AI is involved in the decision and whether they can obtain meaningful explanations of outcomes.

6. Safety and Security

Evaluate potential safety risks, including the consequences of system failures, adversarial attacks, and misuse. Consider what happens when the system makes errors and whether adequate safeguards are in place.

7. Human Oversight

Assess the level of human involvement in the system's decisions. For high-stakes decisions, evaluate whether appropriate human review mechanisms exist and whether human operators have the information and authority to override AI decisions.

8. Societal and Environmental Impact

Consider broader effects including impact on employment, social dynamics, power imbalances, and environmental costs such as energy consumption during training and inference.

Conducting an AI Impact Assessment

Step 1: Scope and Classify

Determine the risk level of the AI system. A product recommendation engine carries different risks than an AI system that evaluates insurance claims. Focus the depth of assessment on the level of risk.

Step 2: Engage Stakeholders

Include diverse perspectives in the assessment. This means involving not just technical teams but also legal, compliance, business, and where possible representatives of affected communities. Different stakeholders see different risks.

Step 3: Assess Risks Systematically

Work through each component area methodically. For each risk identified, evaluate both the likelihood of occurrence and the severity of impact. Use a consistent framework so that assessments are comparable across different AI systems.

Step 4: Develop Mitigation Plans

For each significant risk, develop specific mitigation measures. These might include technical fixes such as bias correction, process changes such as adding human review steps, or governance measures such as establishing monitoring protocols.

Step 5: Document and Review

Record the assessment findings, the decisions made, and the mitigation measures implemented. Establish a schedule for reviewing the assessment, as risks may change after deployment as the system encounters real-world conditions.

Step 6: Monitor Post-Deployment

The assessment does not end at deployment. Establish monitoring to verify that identified risks remain controlled and to detect new risks that emerge in production.

AI Impact Assessments in Southeast Asia

Singapore leads the region in formalising impact assessment practices. The IMDA's AI Verify framework provides a structured approach to assessing AI systems against governance principles including fairness, transparency, and accountability. Singapore's financial sector regulator, MAS, expects financial institutions to conduct thorough assessments of AI systems used in customer-facing decisions.

Thailand and the Philippines have incorporated impact assessment concepts into their emerging AI governance guidance. Malaysia's MyDIGITAL initiative includes provisions for responsible AI assessment. As ASEAN works toward harmonised AI governance standards, impact assessments are expected to become a standard requirement across member states.

For organisations operating across multiple Southeast Asian markets, a consistent internal impact assessment framework can be adapted to meet the specific requirements of each jurisdiction, reducing duplication of effort while ensuring comprehensive risk management.

Why It Matters for Business

AI Impact Assessments protect your organisation from preventable failures. Every high-profile AI incident, whether a biased hiring tool, a discriminatory lending algorithm, or a privacy breach, represents a risk that could have been identified and mitigated through proper assessment. The cost of conducting an assessment before deployment is a fraction of the cost of managing an incident after one.

For CEOs, impact assessments provide the due diligence foundation that regulators, investors, and customers expect. They demonstrate that your organisation evaluates AI risks thoughtfully rather than deploying systems blindly. For CTOs, assessments create a structured process that catches technical and operational risks before they reach production.

In Southeast Asia, where AI regulations are maturing rapidly, establishing impact assessment practices now positions your organisation ahead of compliance requirements. Singapore, Thailand, and other ASEAN nations are moving toward mandatory assessment frameworks, and organisations with established processes will adapt more easily than those starting from scratch.

Key Considerations
  • Establish a risk classification system to determine the depth of assessment required for each AI system, focusing the most rigorous evaluation on high-risk applications.
  • Include diverse stakeholders in the assessment process, not just technical teams, to capture a broader range of potential risks and impacts.
  • Assess training data thoroughly for biases, representation gaps, and privacy issues, particularly when data spans multiple Southeast Asian markets with different regulatory requirements.
  • Document all assessment findings, decisions, and mitigation measures to create an audit trail that demonstrates responsible AI governance.
  • Conduct assessments before deployment, not after, and establish triggers for reassessment when significant changes are made to the system.
  • Include third-party AI components in your assessment scope, as vendor-provided models and APIs can introduce risks that your organisation must manage.
  • Review and update your impact assessment framework regularly as regulatory requirements evolve across ASEAN jurisdictions.

Frequently Asked Questions

When should an AI impact assessment be conducted?

An AI impact assessment should be conducted before an AI system is deployed, ideally during the design phase when changes are least expensive. It should also be repeated when significant changes are made to the system, when the system is applied to a new use case, when the operating environment changes materially, or at regular intervals as part of ongoing governance. Many organisations conduct initial assessments during development and then schedule annual reviews for deployed systems.

How long does an AI impact assessment take?

The duration depends on the complexity and risk level of the AI system. A low-risk application like a simple recommendation engine might require a few days of focused work. A high-risk system making consequential decisions about people, such as credit scoring or medical diagnosis, could require several weeks of assessment involving multiple stakeholders. Most organisations develop tiered assessment processes where the depth of evaluation is proportional to the risk level.

More Questions

As of early 2026, most Southeast Asian countries recommend rather than mandate AI impact assessments. However, this is changing. Singapore strongly recommends them through its Model AI Governance Framework, and sector-specific requirements exist in financial services. The EU AI Act mandates conformity assessments for high-risk systems and affects companies serving European customers. Given the clear regulatory trend toward mandatory assessments, establishing the practice now is a prudent investment.

Need help implementing AI Impact Assessment?

Pertama Partners helps businesses across Southeast Asia adopt AI strategically. Let's discuss how ai impact assessment fits into your AI roadmap.